NewKerala.com

Key Points

Jagdevi Neelagar's remarkable story showcases how government schemes can transform lives in rural India. Starting with a small jowar roti business, she gradually expanded her enterprise using strategic loans and hard work. By employing multiple women and investing in modern machinery, she created a sustainable business model. Her journey represents a powerful narrative of women's economic empowerment and self-reliance.

Key Points: Karnataka Woman Transforms Jowar Roti Business via Atmanirbhar Yojana

  • Jagdevi leveraged Atmanirbhar Bharat Rojgar Yojana to expand traditional food business
  • Transformed home-based roti making into large-scale enterprise
  • Employed 20-25 women, creating economic opportunities
  • Grew from small production to selling rotis in tonnes
3 min read

Karnataka woman fulfils big dreams, thanks to Atmanirbhar Bharat Rojgar Yojana

Jagdevi Neelagar's inspiring journey from small-scale roti maker to successful entrepreneur through government's employment scheme

"We started the business with five kilograms of jowar, and today we are selling in tonnes - Siddu, Jagdevi's Son"

Kalaburagi (Karnataka), June 29

The success story of Jagdevi Chandrakant Neelagar, a resident of Kalyan in Kalaburgi district of Karnataka, is an example of hard work, dedication and self-reliance. Jagdevi, who was previously very poor, not only supported her family with her determination and hard work but also became a source of inspiration for many women by turning a small business into a large-scale enterprise.

Her story is a living example of women's empowerment and economic self-reliance under the Atmanirbhar Bharat Rojgar Yojana (ABRY).

Jagadevi started from her home. Amidst financial constraints, she started making jowar roti. Jowar roti is a popular dish in North Karnataka, and Jagdevi, recognising its demand, made it the basis of her business. Initially, she used to make rotis on a small scale, but due to their quality and taste, the demand started increasing. Gradually, she expanded her business and added other traditional dishes like peanut chutney, peanut poli, which are very popular, especially in North Karnataka.

As her business grew, it became difficult for Jagadevi to meet the demand alone. She added other women to her team and not only helped them by giving them employment, but also strengthened her business. During this time, the 'Atmanirbhar Bharat Rojgar Yojana' proved to be a boon for her.

She took a loan of Rs 5 lakh under this scheme, with which she added more women labourers. As the demand increased, she increased the loan amount to Rs 15 lakh and bought a millet grinding machine. Later, to meet the increasing demand, she also bought a roti-making machine. These investments took her business to new heights.

Speaking to IANS, Jagadevi Chandrakant Nilegar said, "As the days passed, our business grew, and the few labourers we had were not able to do our work. So we took good advantage of the 'Atmanirbhar Bharat Rojgar Yojana'. First, we took a loan of Rs 5 lakh. After that, we added many more women workers. As the demand was increasing, we increased the loan amount to Rs 15 lakh. With this amount, we bought a millet grinding machine. And as the demand for jowar, millet roti increased day by day, we also bought a roti-making machine."

Jagdevi's son Siddu stated, "We started the business with five kilograms of jowar, and today we are selling in tonnes. My mother not only repaid all the loans but also made her business completely self-reliant. She started growing jowar in her fields and added 20-25 women to her team. By giving employment to these women, she empowered them economically and provided them with a better life. My mother's story is a symbol of women's empowerment and upliftment."

- IANS

Share this article:

Reader Comments

R
Rohit P
While the scheme is good, implementation is patchy in many areas. My cousin in Bihar applied 6 months ago but still waiting for approval. Government should ensure equal access across all states.
A
Arjun K
Traditional food businesses like this have huge potential. Jowar roti is healthy and now becoming popular in cities too. Maybe she can expand to Bengaluru market next? Wishing her all the success!
S
Sarah B
As someone working in rural development, I've seen how women-led enterprises create ripple effects in communities. This is exactly the kind of sustainable development we need - creating jobs while preserving local food traditions.
V
Vikram M
Great to see millets getting recognition! With diabetes on rise, we must return to our traditional grains. Hope Jagdevi's success inspires others to explore millet-based businesses. #MilletRevolution
K
Kavya N
My mother makes the best jowar roti! 😊 This story makes me emotional because it shows how our traditional skills can become livelihood opportunities. Government should provide more training in food processing to rural women.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50