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Key Points

ITC Hotels is revolutionizing the hospitality industry through its groundbreaking sustainability initiatives. The company has secured multiple LEED Zero Water certifications across its luxury properties in India, demonstrating remarkable water conservation techniques. By implementing innovative strategies like the SunyaAqua initiative, ITC is significantly reducing its environmental footprint. Their 'Responsible Luxury' approach proves that high-end hospitality can coexist harmoniously with ecological responsibility.

Key Points: ITC Hotels Achieves LEED Zero Water Certification Globally

  • First global hotel chain to receive multiple LEED Zero Water certifications
  • SunyaAqua initiative reduces single-use plastic consumption
  • Implementing comprehensive sustainability strategies across luxury properties
2 min read

ITC Hotels sets new benchmarks in sustainability with LEED Zero water certification and eco-friendly initiatives

ITC Hotels pioneers sustainable luxury with innovative water conservation and eco-friendly practices across multiple properties in India

"Continuous efforts in water conservation have put ITC Hotels in a league of its own - Amaan R Kidwai, ITC Maurya Area Manager"

New Delhi, June 4

ITC Hotels continues to redefine the hospitality industry's approach to sustainability. With a strong commitment to 'Responsible Luxury,' ITC Hotels has implemented numerous initiatives across its properties to minimise its environmental footprint.

According to Amaan R Kidwai, Area Manager Luxury Hotels (North) & General Manager ITC Maurya, "Continuous efforts in the areas of water conservation and efficiency have put ITC Hotels in a league of its own. As an inspiration to build and continue sustainable practices at ITC Maurya, New Delhi, with planet-positive initiatives and LEED®[?] Zero Water certification, we are striving towards a greener future."

ITC Mughal, Agra, is the first hotel globally to receive LEED®[?] Zero Water certification, following sustainable processes which ensure that water requirements for its buildings are met by capturing rainwater and treating it for appropriate consumption.

ITC Rajputana, Jaipur, is the third hotel in the world to receive the LEED®[?] Zero Water certification by the U.S. Green Building Council.

Further strengthening ITC Hotels' commitment to sustainable practices, the brand's SunyaAqua initiative processes and bottles international-quality drinking water across its hotels, including ITC Grand Bharat, Gurugram, significantly reducing the carbon footprint by eliminating the need for transportation and by replacing Single-Use Plastic (SUP) items with eco-friendly alternatives, thereby mitigating the use of Single-Use Plastic.

LEED Zero Water certification, offered by the U.S. Green Building Council (USGBC), recognises buildings that achieve a net zero potable water use balance over 12 months. This means the building's total water consumption is balanced by water recycling and reuse, effectively offsetting potable water usage.

As part of its sustainability journey, ITC Hotels has also adopted a stage-by-stage approach to make sustainable living accessible and the norm for its guests. With LEED Platinum-certified buildings and a focus on eco-friendly design and operations, ITC Hotels is setting new benchmarks in sustainable luxury.

According to the company, ITC Hotels pioneered the concept of 'Responsible Luxury' in the hospitality industry, drawing on the strengths of ITC Groups' sustainability practices.

Responsible Luxury personifies an ethos that integrates world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner. The Responsible Luxury commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to guests, conscious of their responsibility to be planet positive.

- ANI

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Reader Comments

R
Rahul K.
This is truly inspiring! 🌱 ITC has always been ahead in sustainability initiatives. Their water conservation efforts in drought-prone areas like Rajasthan are particularly commendable. More Indian companies should follow this model of 'Responsible Luxury'.
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Priya M.
As someone who frequently stays at ITC properties, I've noticed their sustainable practices first-hand. From bamboo toothbrushes to water refill stations, they walk the talk. But I wish they'd extend these initiatives to their smaller properties too - sustainability shouldn't be limited to luxury hotels.
A
Arjun S.
Great initiative! But I wonder - does this sustainability focus reflect in their room rates? Often 'green' practices become an excuse to charge premium prices. Would love to see some transparency about cost benefits being passed to customers.
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Sunita P.
The rainwater harvesting and treatment system at ITC Mughal is revolutionary! We need such water conservation models implemented across all heritage hotels in India, especially in water-scarce regions. Kudos to the team! 🙌
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Vikram J.
While I appreciate ITC's efforts, I hope they're also focusing on reducing food waste in their buffets. Luxury hotels are notorious for excessive food wastage. Sustainability should be holistic - water, energy AND food.
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Neha R.
As an environmental science student, I'm impressed by their LEED Zero Water certification! This sets a great example for India's hospitality sector. Would love to see case studies on how they achieved this - could be a learning model for other industries too.

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