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Prahlad Kakkar Remembers Piyush Pandey: "We Were Advertising's Most Irreverent Partners"

Prahlad Kakkar fondly remembers his partnership with advertising legend Piyush Pandey, describing their irreverent approach to the industry. He recalls how they never took themselves or others seriously, sharing countless moments of laughter together. Kakkar highlights Pandey's bold creative decisions, including creating Hindi advertisements despite client resistance. The advertising icon's legacy lives on through the many creative professionals he mentored and the iconic campaigns he crafted for major brands.

Key Points: Prahlad Kakkar Pays Tribute to Piyush Pandey Advertising Legend

  • Prahlad Kakkar recalls endless laughter and irreverent partnership with Piyush Pandey
  • Pandey revolutionized advertising by creating Hindi ads against client wishes
  • The advertising legend cultivated numerous creative talents throughout his career
  • Pandey created iconic campaigns for Asian Paints, Cadbury, and Fevicol brands
2 min read

We were most irreverant people in advertising; he was my partner: Prahlad Kakkar pays tribute to Piyush Pandey

Ad filmmaker Prahlad Kakkar remembers Piyush Pandey as his irreverent partner who revolutionized Indian advertising with iconic campaigns and laughter-filled camaraderie.

"We were the most irreverent people in advertising. We never took ourselves seriously. - Prahlad Kakkar"

Pune, October 24

Ad filmmaker Prahlad Kakkar on Friday paid tribute to advertisement legend Piyush Pandey, calling him his partner and recalling the laughter and camaraderie they shared.

"We were the most irreverent people in advertising. We never took ourselves seriously. We never took anybody else seriously. Whenever we used to meet, we used to laugh a lot. We used to laugh at the world. We always used to do that. I'll really miss that with him because he was my partner," Kakkar told ANI.

Pandey, 70, passed away on Friday after suffering from pneumonia for several weeks, leaving the advertising industry mourning one of its most iconic voices.

Reflecting on Pandey's work, Kakkar shared how he took the bold step of creating an advertisement in Hindi against the client's wish. "He never used celebrities. He never believed in it," he said.

Kakkar added, "I'll miss him. We were a pair. Your life will live on. Your legend will live on because you have carved so many people's lives. He cultivated so many great creative people under him."

Other prominent figures, including Prime Minister Narendra Modi, Union Home Minister Amit Shah, and Finance Minister Nirmala Sitharaman, also paid tributes to Pandey.

According to relatives, Pandey had been suffering from pneumonia for the past few weeks. His condition worsened, and he passed away on Friday at the age of 70.

Pandey began his career in 1982 at Ogilvy & Mather India (now Ogilvy India), starting as a trainee account executive before transitioning to the creative side. With his talent, he literally changed the face of Indian advertising. He's the mastermind behind iconic ad campaigns like Asian Paints' "Har khushi mein rang laaye", Cadbury's "Kuch Khaas Hai", and Fevicol's iconic "Egg" film.

- ANI

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Reader Comments

S
Sarah B
What beautiful camaraderie Prahlad describes! Their partnership shows how creativity thrives when you don't take yourself too seriously. The advertising world has lost a true legend.
P
Priya S
The Fevicol egg ad is still my favorite! Piyush sir proved that you don't need celebrities to create memorable campaigns. His work was truly "kuch khaas" indeed. Heartbreaking loss for Indian advertising industry 💔
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Michael C
While I respect his contributions, I sometimes felt his later work became too formulaic. But his early campaigns like the Cadbury dairy milk ads were truly groundbreaking and changed how Indians viewed advertising.
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Ananya R
From trainee to legend! His journey is so inspiring for young creatives. The fact that he created Hindi ads against client wishes shows his conviction in Indian storytelling. True visionary!
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Vikram M
When even PM Modi and other ministers are paying tribute, you know the impact this man had! His work transcended advertising and became part of Indian pop culture. Salute to a true master! 🇮🇳

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