Key Points

Brad Staples, CEO of APCO Worldwide, emphasizes India’s strategic potential in global trade realignments. He urges India to fast-track FTAs and maintain stable policies to attract investments. The US-China trade tensions present both risks and opportunities for India’s export sectors. Companies like Apple and Tesla highlight India’s growing role in global supply chains.

Key Points: APCO CEO Brad Staples Says India Must Leverage Global Trade Shifts

  • India must fast-track FTAs to boost trade
  • US tariffs create challenges and opportunities
  • Stable policies key to attracting investments
  • Apple and Tesla signal India’s supply chain rise
3 min read

India's strategic positioning is key to maximizing global trade opportunities: APCO Worldwide CEO

APCO CEO highlights India's trade potential amid US-China tensions, urging policy stability and fast-tracked FTAs to attract investments.

"Fast-tracking Free Trade Agreements and ensuring a stable trade environment will enhance India’s appeal as a trusted global partner. – Brad Staples, APCO Worldwide"

New Delhi, April 1

India stands at a crucial juncture in the evolving global trade landscape, and to maximize its position in trade realignments, it must strategically defend its key sectors while leveraging shifts in global supply chains, said Brad Staples, Chief Executive Officer of APCO Worldwide.

Answering exclusive questions of ANI, Staples said, "India must fast-track its bilateral trade negotiations, "Fast-tracking Free Trade Agreements (FTAs) and ensuring a stable, predictable trade environment will enhance India's appeal as a trusted global trade partner."

The US is increasingly using tariffs as a strategic tool; it imposed 25 per cent duties on steel and aluminium and recently extended the same 25 per cent tariff to imported automobiles and automobile parts. It is also considering additional levies on pharmaceuticals and semiconductors. This presents both challenges and opportunities for India's trade landscape.

Unlike China and the EU, which responded with retaliatory measures, India has so far avoided the tariff threats from the US despite repeated voices by U.S. officials of India imposing one of the highest duties on US imports.

India and the US have an ambitious goal to double bilateral trade to USD 500 billion by 2030. While tariff disputes, data protection policies, and supply chain realignments present challenges, both nations recognize the importance of fostering a balanced and mutually beneficial trade relationship.

Brad said, "Moving forward, both nations should prioritize deeper cooperation in digital trade, supply chain diversification, and strategic sectors like clean energy and advanced manufacturing to strengthen economic ties."

Brad added that India should capitalise on the ongoing shifts in global supply chains and maintain an edge over competitors by implementing stable key policy measures.

He stated, "To fully capitalize on this shift and maintain an edge over competitors in East and Southeast Asia, India must focus on key policy measures. Ensuring a stable and predictable policy environment will be critical in attracting long-term investments.

He added, "Ensuring a stable and predictable policy environment will be critical in attracting long-term investments. Additionally, the government must continue to offer strong incentives for both domestic and foreign investors to encourage large-scale manufacturing," he added.

India has a unique opportunity to attract investments in critical industries such as semiconductors, textiles, and chemicals, all of which are witnessing growing export volumes.

Brad also noted that, "Additionally, the government must continue to offer strong incentives for both domestic and foreign investors to encourage large-scale manufacturing"

Challenges such as infrastructure gaps and regulatory complexities continue to hinder large-scale commitments from global corporations.

On the shifting of global trade due to ongoing US-China trade tensions, Brad said Companies like Apple have steadily increased their iPhone manufacturing in India, with production reaching 15 per cent as of early 2025 and projections indicating growth to 25 per cent by 2027.

Similarly, Tesla's recent decision to lease its first showroom in Mumbai signals the increasing interest of high-tech manufacturers in the Indian market. These developments emphasize India's growing role in global supply chains.

But before committing to large-scale investments, India must ensure its trade policies remain stable, transparent, and investor-friendly.

- ANI

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Reader Comments

R
Rahul K.
This is such an insightful analysis! India really needs to play its cards right in this global trade scenario. The Apple and Tesla examples show we're moving in the right direction 🚀
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Priya M.
While I agree with most points, I think the article overlooks how difficult it is for small businesses to navigate these trade policies. The focus seems too much on big corporations.
A
Amit S.
The $500 billion trade target with US seems ambitious but achievable if we can sort out the tariff issues. Infrastructure development should be top priority though - our ports and roads need major upgrades.
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Sanjay P.
Interesting read! The semiconductor opportunity is huge - we missed the bus on electronics manufacturing but can still lead in chips if we move fast enough. Hope the government acts on this 🤞
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Neha T.
The stable policy environment point is so crucial! Foreign investors need predictability. Our flip-flops on e-commerce and data policies have hurt confidence in the past. Hope we've learned from those mistakes.

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