Indian tablet market grows 15 pc in Jan-March, 5G captures 43 pc share

IANS May 14, 2025 310 views

The Indian tablet market has shown impressive growth in the first quarter of 2025, with a 15% year-on-year increase. Samsung leads the market with a 34% share, followed closely by Apple and Lenovo, while 5G tablets are gaining significant traction. The premium segment has experienced a remarkable 41% expansion, driven by consumer demand for high-performance devices. Experts predict continued growth of 10-15% in 2025, with AI features and ecosystem integration expected to be key market drivers.

"The Indian tablet market delivered a robust performance in Q1 2025" - Menka Kumari, CMR Senior Analyst
Indian tablet market grows 15 pc in Jan-March, 5G captures 43 pc share
New Delhi, May 14: The Indian tablet market witnessed a 15 per cent (year-on-year) and 13 per cent (quarter-on-quarter) growth in the January-March period (Q1), buoyed by sustained demand from both the consumer and enterprise segments, according to a new report.

Key Points

1

Samsung leads with 34% market share

2

5G tablets capture 43% of overall market

3

Premium segment expands 41%

4

Apple grows 18% year-on-year

The premium segment expanded 41 per cent, while 5G tablets gained traction, capturing 43 per cent of the overall market, reflecting rising consumer appetite for future-ready devices, as per CyberMedia Research (CMR)’s ‘Tablet PC India Market Report.’

In Q1 2025, Samsung led the Indian tablet market with a 34 per cent share, followed by Apple (21 per cent) and Lenovo (19 per cent).

“The Indian tablet market delivered a robust performance in Q1 2025, underpinned by strong premium segment growth and rising 5G adoption. Brands like Samsung, Apple, Lenovo and Xiaomi capitalised on evolving consumer expectations with differentiated offerings across price tiers,” said Menka Kumari, senior analyst, Industry Intelligence Group (IIG), CMR.

Apple grew an impressive 18 per cent YoY, and garnered 21 per cent market share. The Apple iPad 11 Series was a key growth driver, accounting for a whopping 49 per cent of Apple’s shipments.

The recent launch of the iPad Air (2025) is poised to further reinforce Apple’s market leadership, said the report.

OnePlus grew 32 per cent YoY from a small base, giving the brand some favourable tailwinds in the tablet market, it added.

CMR forecasts a steady 10-15 per cent growth for the tablet market in 2025. “The tablet market is gaining momentum in the premium segment, driven by aspirational consumers seeking high performance and ecosystem value from brands like Apple and Samsung,” said Kumari.

Meanwhile, a new wave of better Android tablets -- with enhanced cameras and overall performance -- are emerging as strong contenders for work, learning and entertainment.

“Looking ahead, AI features and deeper ecosystem integration are expected to drive demand, especially around the admissions season, further buoyed by aggressive festive promotions, the report mentioned.

Reader Comments

R
Rahul K.
Great to see Indian consumers embracing premium tablets! 🇮🇳 The 41% growth in premium segment shows our purchasing power is increasing. Though I wish Indian brands like Micromax could make a comeback in this space. Samsung and Apple dominating makes sense but we need local competition too.
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Priya M.
Just bought the new iPad Air and it's totally worth the price! The performance is buttery smooth for my graphic design work. But I'm surprised 5G tablets have 43% share - do we really need 5G in tablets when most people use WiFi at home? Seems like marketing hype 🤔
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Amit S.
Good growth numbers but the report misses one important point - tablet prices are still too high for middle class families. My son needs one for online classes but decent models start at 20k+. Government should reduce GST on educational devices.
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Sunita R.
As a teacher, I've seen how tablets have revolutionized digital learning post-pandemic. The Android options from Lenovo and Samsung offer great value. But schools need to train teachers better on using these devices - many still struggle with technology 😅
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Vikram J.
Interesting to see OnePlus growing 32%! Their tablets offer premium specs at competitive prices. The Indian market needs more such value-for-money options. Maybe next year we'll see them in top 3 brands list. #MakeInIndia should focus on tablets too!
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Neha P.
The AI features mentioned in the report sound exciting! But I hope brands don't forget basic needs - battery life and durability. My Samsung tablet lasts barely 6 hours with online classes. Companies should focus on practical improvements rather than just adding gimmicks.

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Tags:
Tablet Market 5G Devices Samsung Apple Lenovo Indian Tech Market CyberMedia Research