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Key Points

India's PC market saw a 13% year-on-year growth in Q1 2023, reaching 3.3 million units. Notebooks led the surge with a 21% increase, highlighting the demand for hybrid work solutions. Tier-two and tier-three cities are becoming significant contributors to this growth, as they embrace PCs for productivity and learning. Meanwhile, AI-ready notebooks marked a remarkable 253% growth, signaling rising interest in advanced computing capabilities.

Key Points: Indian PC Shipments Surge 13% with Notebooks Leading

  • PC market up 13% in Q1 2023
  • Notebook shipments grew 21% to 2.4 million units
  • Tier-two cities drive PC adoption
  • AI-capable notebooks see 253% growth
2 min read

Indian PC shipments grow 13 pc at 3.3 million units in Jan-March

India's PC market grew 13% in Q1, driven by a 21% rise in notebook demand. Tier-two cities are new growth hubs.

"Tier-two and tier-three cities are rapidly emerging as the next big growth engines for India's PC industry. - Ashweej Aithal"

New Delhi, June 25

Indian PC (excluding tablet) shipments grew 13 per cent (year-on-year) in the January-March period (Q1) this year, reaching 3.3 million units, according to a new report.

The growth was driven by a 21 per cent increase in notebook shipments to 2.4 million units, according to a report by Canalys (now part of Omdia).

Notebooks remain the cornerstone of India's digital acceleration, fuelled by the rise of hybrid workstyles and productivity needs for both consumers and businesses.

Elsewhere, Indian tablet shipments faced a significant annual decline of 24 per cent to 1.0 million units. The overall PC market is projected to grow 6 per cent in 2025, surpassing 15 million units, while tablet shipments are expected to contract by 8 per cent.

Growth is expected to accelerate in 2026, driven by refresh cycle spillover and AI readiness mandates.

"Tier-two and tier-three cities are rapidly emerging as the next big growth engines for India's PC industry - no longer just peripheral markets but core to its future," said Ashweej Aithal, Senior Analyst at Canalys.

As digital awareness deepens and access to education, broadband and e-services expands, consumers in these cities are turning to PCs for productivity, learning and entertainment.

"These users are value-conscious, displaying more deliberate and research-driven purchasing behaviour that prioritises performance, durability and after-sales service in addition to device cost," he mentioned.

AI-capable notebooks continued to gain momentum in Q1 2025, posting 253 per cent year-on-year growth, albeit from a small base.

Premium notebook shipments (models costing over US$1,000) rose by 49 per cent, reflecting strong demand for high-performance devices from both consumer and commercial users.

"Enterprises increasingly view AI as a core feature, while consumers are turning to premium PCs for their multi-use value," said Aithal. Commercial PC shipments grew 11 per cent, powered by strong demand from enterprises, though government demand remained soft, he mentioned.

2025 is shaping up to be a pivotal year for India's PC and tablet market. While overall growth is expected to be moderate at 2 per cent, several key trends are likely to define the landscape:

- IANS

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Reader Comments

R
Rahul K.
Great to see India's PC market growing! 💻 The notebook growth at 21% shows how our workforce is adapting to hybrid models. But the tablet decline is worrying - maybe manufacturers should focus more on affordable 2-in-1 devices that can bridge this gap?
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Priya M.
Tier 2-3 cities becoming growth engines is the real story here! Finally, digital India is reaching smaller towns. But companies must improve after-sales service in these areas - buying a laptop is one thing, getting it repaired is another headache altogether.
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Amit S.
The 253% growth in AI notebooks sounds impressive but let's be real - how many Indians actually need AI features right now? Companies are pushing premium products when most users just need reliable machines for basic work and studies. Focus should be on value-for-money segment.
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Sneha R.
As a teacher in Jaipur, I've seen first-hand how laptops have become essential for students post-pandemic. But prices are still too high for many families. Government should consider extending the laptop subsidy scheme beyond just college students to include school children too.
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Vikram J.
The premium notebook growth at 49% shows India's purchasing power is increasing. But we need more Indian brands in this space instead of just foreign companies taking all the profits. Where are our homegrown tech giants when we need them?
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Neha P.
Interesting data! 👍 The tablet decline doesn't surprise me - most people I know prefer large-screen phones over tablets. Maybe manufacturers should focus on making better budget laptops instead of pushing tablets that nobody wants anymore.

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