Indian brands capture 91 pc of domestic smartwatch market in Q1: Report

IANS May 19, 2025 346 views

The Indian smartwatch market is experiencing a significant transformation with domestic brands dominating 91% of the market. Consumers are now prioritizing advanced features, precise health tracking, and premium experiences over low prices. Research indicates a growing preference for larger displays and sophisticated wearables. The market is expected to see a modest 2% growth in 2025, driven by technological advancements and changing user expectations.

"More consumers are willing to invest in high-end models that offer advanced features" - Anshika Jain, Counterpoint Research
Indian brands capture 91 pc of domestic smartwatch market in Q1: Report
New Delhi, May 19: Indian brands captured over 91 per cent of the smartwatch market in the January-March quarter (Q1), reaffirming their stronghold in the segment, a report showed on Monday.

Key Points

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- Indian brands capture 91% of domestic smartwatch market

Shipment of premium smartwatches, priced above Rs 15,000, grew by 16 per cent (on-year), highlighting a shift toward feature-rich wearables with precise health tracking.

A 2 per cent on-year recovery in 2025 is anticipated for the smartwatch market, fuelled by advancements in health tracking, according to the latest research from Counterpoint's IoT Service Research.

With budget-conscious buyers holding back, brands are now shifting focus toward the mid-range smartwatch segments, particularly models priced above Rs 5,000.

Senior research analyst Anshika Jain highlighted the evolving preferences of Indian smartwatch consumers, noting that buyers are increasingly prioritising quality and functional benefits over just low prices.

While cost remains a factor, users now prioritise precise health tracking, a smooth and intuitive interface, extended battery life, and enhanced performance in their smartwatches.

This shift toward value-driven choices has significantly boosted the premium smartwatch segment (Rs 15,000 and above), which witnessed a 16 per cent YoY growth, resulting in over 28 per cent YoY increase in the average selling price (ASP).

"More consumers are willing to invest in high-end models that offer advanced features, better build quality, and enhanced user experience," said Jain.

Additionally, OLED display penetration reached an all-time high of 37 per cent in Q1 2025, reflecting growing demand for vibrant, high-contrast screens that enhance readability and aesthetics.

"Smartwatches with display screens over 1.9 inches also saw increased adoption, as users preferred higher-resolution, bigger displays for better visibility and smoother interactions with the device," Jain noted.

As the market evolves, this trend highlights a broader industry pivot toward feature-rich, user-centric smartwatches that balance functionality with premium appeal.

Noise maintained its market leadership with a 29 per cent share, followed by boAt at the second position.

India's smartwatch market is projected to see moderate 2 per cent growth in 2025, following a market correction phase.

Reader Comments

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Rahul K.
This is fantastic news! 🇮🇳 Indian brands proving we don't need foreign products when our own companies can deliver quality. My Noise smartwatch has been working perfectly for 2 years now - great battery life and accurate health tracking. Make in India is working!
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Priya M.
While I'm happy for Indian brands, we must ensure quality keeps improving. My first boAt watch stopped working after 8 months. Customer service was good though - got a replacement. Hope these companies focus on long-term durability, not just market share numbers.
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Amit S.
The premium segment growth shows Indians are ready to pay for quality. But ₹15,000+ is still too expensive for most middle-class families. Hope brands develop more affordable options with good features. Maybe focus on essential health tracking without unnecessary bells and whistles?
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Neha T.
As a fitness enthusiast, I appreciate the focus on health tracking! 👏 Recently bought a Fire-Boltt with SpO2 monitor and it's been super helpful during my workouts. Indian brands are finally matching global standards. Next challenge - better app ecosystems and third-party integrations.
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Vikram J.
The 2% projected growth seems low no? With our population and increasing tech adoption, I expected stronger numbers. Maybe companies need better marketing to rural areas where smartwatches are still seen as luxury items rather than health tools.
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Sanjay P.
OLED screens are nice but what about battery life? My friend's ₹18k watch needs charging daily while my basic ₹4k one lasts 5 days. Sometimes simpler is better. Hope brands don't forget practical needs while chasing premium features.

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Tags:
Smartwatches Indian Tech Noise boAt Counterpoint Research Health Tracking Wearable Technology