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Key Points

Kiran Mazumdar Shaw has bold vision for India's creative economy, advocating for a $1 trillion 'Orange Economy' by 2047. Her strategy emphasizes leveraging technology, cultural heritage, and innovative storytelling to create global brands. The approach draws parallels with her own entrepreneurial journey of transforming small ideas into significant enterprises. Shaw believes India's young, tech-savvy population and digital infrastructure provide a perfect foundation for this creative revolution.

Key Points: Kiran Mazumdar Shaw Envisions $1 Trillion Orange Economy by 2047

  • India targets massive growth in creative economy through technology
  • Startups must build global IP and innovative ecosystems
  • Demographic dividend supports creative sector expansion
  • Creative industries can drive economic transformation
2 min read

India must aim for $1 trillion 'Orange Economy' by 2047: Kiran Mazumdar Shaw

Biocon founder calls for India's creative sector to transform cultural narratives into global franchises using technology and innovation

"It's time for India to create new stories that blend tradition and technology - Kiran Mazumdar Shaw"

Mumbai, May 3

The media and entertainment sector contributes $20 billion to the GDP today and we must aim for $100 billion dollar, and eventually, a $1 trillion 'Orange Economy' by 2047, which will resonate with the dream of Prime Minister Narendra Modi, global business leader and Biocon founder, Kiran Mazumdar Shaw, has said.

'Orange Economy' or the creative economy refers to knowledge-based activities that integrate culture, creativity, technology, and IP to drive economic, social, and cultural development.

The Indian startups involved in creative content sector should think beyond films and build brands, ecosystems, and intellectual property that create global waves, she said during the World Audio Visual and Entertainment Summit (WAVES) 2025 Summit here.

Mazumdar Shaw spoke about the global potential of Indian narratives.

"It's time for India to create new stories that blend tradition and technology. Just as George Lucas drew inspiration from Indian epics for Star Wars, we can use technology to transform our cultural heritage into global franchises," she noted.

Touching on India's demographic and digital strengths, she said that with over a billion smartphones and a tech-savvy Gen Z, India is poised for global innovation.

"But like any blockbuster, success starts small -- with an idea, strategy, and relentless focus," she emphasised.

She drew parallels with her own journey of starting Biocon in a garage and building it into a global biotech force.

Talking about the India's creative economy, she said that those in the filed should focus on the growth of the so-called 'Orange Economy' which has immense potential.

Responding to questions on India's creative edge, Shaw highlighted the convergence of AR, VR, and immersive experiences as key frontiers.

"The next unicorns won't just be apps -- they will be creators who understand IP, tech, and immersive storytelling," she noted.

She urged startups to embrace originality and persistence, saying "every great idea starts small. What matters is how far you take it. Failure is part of the journey."

- IANS

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Reader Comments

Here are 6 diverse Indian perspective comments for the article:
R
Rahul K.
This is exactly the vision we need! India's creative potential is unmatched - from our ancient stories to modern tech talent. But we need better IP protection laws to make this $1 trillion dream reality. Hope the government takes note. 🇮🇳
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Priya M.
As someone working in animation, I completely agree! We have the talent but lack infrastructure. More incubation centers and funding for creative startups is needed. Also, why just Mumbai/Delhi? Tier 2 cities have amazing storytellers too! ✨
A
Arjun S.
Good vision but practical challenges remain. Our education system still pushes engineering/medicine over creative fields. Parents need to understand that arts/culture can be lucrative careers too. More awareness campaigns required at school level.
S
Sneha R.
Love how she connects tradition with technology! Imagine VR versions of Mahabharata or AR experiences at historical sites. We have 5000+ years of culture - just need to package it right for Gen Z. Jai Hind! 🙏
V
Vikram J.
While the vision is grand, we must be cautious about commercialization of culture. Not every folk tale needs to become a franchise. Balance is key - preserve authenticity while innovating. Shaw madam makes valid points though.
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Neha T.
The gaming industry alone can contribute massively to this orange economy! With our mythology and young population, India can be the next esports hub. Just need investors who understand creative sectors beyond IT services. #GameOn 🎮

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