Key Points

Hyundai Motor reported a 2% drop in March sales, driven by a decline in overseas demand. Kia, however, saw a 2.2% increase, buoyed by strong hybrid model sales. The Sportage SUV was Kia’s top performer overseas, while Hyundai’s Avante led domestic sales. Both companies are adjusting strategies to adapt to shifting regional market demands.

Key Points: Hyundai March Sales Dip 2% While Kia Reports 2.2% Growth

  • Hyundai domestic sales rose 0.9% but overseas sales fell 2.6%
  • Kia saw growth in both domestic and overseas markets
  • Sportage SUV led Kia’s overseas sales with 42,579 units
  • Hyundai’s Avante was the top-selling domestic model
2 min read

Hyundai Motor's March sales down 2 pc, Kia reports 2.2 pc rise

Hyundai Motor sees 2% sales decline in March while Kia reports 2.2% rise, with domestic and overseas performance diverging for both automakers.

"Hybrid models of key models, such as the EV3, Sportage and Sorento, drove strong sales and helped us achieve the highest-ever first-quarter performance. – Kia Official"

Seoul, April 1

Hyundai Motor said on Tuesday its monthly sales for March dropped 2 per cent from a year earlier due to a decline in overseas markets.

The automaker sold 365,812 vehicles last month, down from 373,290 units in the same month last year, the company said in a press release.

Domestic sales gained 0.9 percent on-year to 63,090 units, but overseas sales shed 2.6 percent to 302,722 units, reports Yonhap news agency.

At home, the bestselling model was the Avante, selling 6,829 units, followed by the Grandeur sedan, selling 6,211 units. The Sante Fe was the most popular sport utility vehicle (SUV) domestically, selling 5,591 units.

"We will strengthen our sales and production systems tailored to local demand and policies to respond flexibly to regional market changes," a Hyundai Motor official said.

Meanwhile, Kia said its monthly sales for March rose 2.2 per cent from a year before, as the company said demand increased both at home and abroad.

Kia sold 278,058 vehicles last month, up from 272,011 units in the same month last year, the company said in a press release.

Domestic sales increased 2 percent on-year to 50,006 units, while overseas sales gained 2.2 percent to 227,724 units.

By vehicle model, the Sportage sport utility vehicle (SUV) was the bestselling model in overseas markets, with 42,579 units sold. It was followed by the Sorento and the K3, selling 20,439 units and 18,200 units, respectively.

At home, the Sorento was the most popular model, selling 10,155 units.

Kia said it achieved its highest-ever first-quarter sales, with the number of vehicles sold during the January-March period totalling 772,351 units, up 1.6 percent from the same period last year.

"Hybrid models of key models, such as the EV3, Sportage and Sorento, which were launched in the second half of last year, drove strong sales and helped us achieve the highest-ever first-quarter performance," a Kia official said.

- IANS

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Reader Comments

J
James K.
Interesting to see the divergence between Hyundai and Kia's performance. Kia's hybrid strategy seems to be paying off while Hyundai might need to rethink their overseas approach. The Sportage numbers are impressive! 🚗
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Sarah L.
Just bought an Avante last month and loving it! Not surprised it's the bestseller domestically. The fuel efficiency is amazing for city driving.
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Mike T.
The 2% drop isn't too bad considering global economic conditions. Hyundai's domestic sales are holding up well. Curious to see their Q2 numbers after they implement those "flexible response" strategies they mentioned.
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Anita R.
Kia's growth is impressive, but I wish they'd focus more on pure EV models rather than hybrids. The EV3 looks promising though! 🌱
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David P.
The Sorento numbers don't surprise me - it's such a versatile SUV. We've had ours for 2 years now and it's been perfect for family road trips.
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Lisa M.
Respectful criticism: Hyundai's press release feels a bit vague about their overseas strategy. "Respond flexibly" sounds nice but what specific changes are they making? More transparency would build consumer confidence.

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