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Updated Mar 28, 2025 · 12:31
Automobile News Updated Mar 28, 2025

Hyundai Motor aims to implement Level 2+ self-driving tech by 2027

Hyundai Motor Group is pushing forward with Level 2+ autonomous driving tech, set for deployment by 2027. The company is leveraging AI and neural processing to create smarter, self-learning vehicles. A massive $21 billion U.S. investment includes a new Georgia plant and software-defined vehicle advancements. Hyundai’s shift toward software-centric mobility aims to streamline updates and enhance autonomous features.

Seoul, March 28

Hyundai Motor Group on Friday outlined a roadmap to implement advanced autonomous driving technology across its vehicle lineup, aiming to apply Level 2+ features by the end of 2027.

The goal was announced during the group's Pleos 25 developer conference, held at COEX in Seoul, where Hyundai invited domestic and global software developers to showcase its latest innovations in software-defined vehicle (SDV) technology, reports Yonhap news agency.

According to Song Chang-hyeon, head of the group's autonomous vehicle platform (AVP) division, Hyundai is enhancing its in-house autonomous driving systems using artificial intelligence (AI) deep learning, high-performance neural processing units (NPUs) and lightweight model architectures tailored for on-vehicle performance.

Hyundai's Level 2+ system will rely on camera and radar-based perception and is designed to evolve over time through continuous learning, making the vehicle a "learning machine."

The autonomous driving road map is part of the group's broader transformation into a software-centric mobility technology company, which includes the development of its new software platform, Pleos, and infotainment system, Pleos Connect.

The group is also decoupling hardware and software in its vehicle architecture to maximise software flexibility. This shift will enable more efficient over-the-air updates and streamlines the integration of new autonomous features across vehicle models.

Meanwhile, Hyundai Motor Group will invest $21 billion in the United States through 2028, as U.S. President Donald Trump is ramping up tariff pressure to boost domestic manufacturing.

The group's Executive Chair Euisun Chung, alongside Trump and Louisiana Gov. Jeff Landry, made the announcement on the multipronged plan that includes an investment of $8.6 billion for the automotive sector, $6.1 billion for the steel industry, component parts and logistics, and $6.3 billion for future industry sectors and energy.

Chung also said that Hyundai will open a new $8 billion automotive plant in the US state of Georgia.

— IANS

Reader Comments

James K.

Exciting to see Hyundai pushing the boundaries! The "learning machine" concept sounds particularly innovative. Hope they can deliver on these promises by 2027 🤞

Sarah L.

I appreciate Hyundai's commitment to autonomous tech, but I'm concerned about relying too much on cameras and radar. Lidar seems like a safer bet for true self-driving capabilities. Still, progress is progress!

Miguel R.

That $21B US investment is huge! Hyundai really going all in on both tech and manufacturing. Wonder if this will create more jobs in Georgia?

Aisha T.

The decoupling of hardware and software is a smart move. Should mean longer useful life for vehicles as they can get software updates for years. My 2020 Hyundai could use some of that love!

David P.

Level 2+ is good but when will we see true hands-off driving? Seems like everyone's being cautious after some high-profile autonomous failures. Safety first though!

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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