Gurugram: MCG starts special campaign against illegal unipoles

IANS May 15, 2025 164 views

The Municipal Corporation of Gurugram (MCG) has launched an assertive campaign against illegal unipoles, with the advertising branch led by Assistant Engineer Ashish Hooda. As part of the initiative, unipoles lacking required approvals and payments are being removed, reinforcing adherence to advertising guidelines. MCG Commissioner Pradeep Dahiya stressed the campaign's significance in maintaining city order and aesthetics by enforcing rules. The MCG is also clamping down on solid and plastic waste management violators, demonstrating its commitment to city welfare.

"This type of action sends a strong message to those who misuse public and private properties." - Pradeep Dahiya
Gurugram, May 15: The Municipal Corporation Gurugram (MCG) has started a special campaign against illegal advertisements here in Gurugram.

Key Points

1

MCG removes illegal unipoles led by Ashish Hooda

2

Campaign enforces strict advertising approval norms

3

Commissioner Dahiya emphasizes rule compliance

4

Action extends to waste management violators

The team of the corporation's advertising branch, led by Assistant Engineer Ashish Hooda, took action and removed and confiscated the unipoles illegally installed on government land near Chintal Society in Sector-109 on the Dwarka Expressway.

During the campaign, the team also took immediate action on two other illegal unipoles installed on private land without corporation approval.

The hoardings installed on 26 unipoles were removed due to pending payment of corporation fees. The Municipal Corporation team also took action against other types of hoardings and advertisement boards, which were against the rules.

MCG Commissioner Pradeep Dahiya said that this campaign will continue further, and any advertisement installed illegally will not be tolerated.

He also clarified that it is mandatory to take approval from the Municipal Corporation before displaying any type of advertisement.

The advertisements whose fee is not paid on time are also being removed.

In a fast-growing city like Gurugram, illegal advertisements violate administrative rules and pose potential security risks. This special campaign, launched by the municipal corporation, is an important step towards keeping the city organised and aesthetic.

"This type of action also sends a strong message to those who misuse the public and private properties of the city without permission and paying fees," Dahiya said.

The MCG has further intensified action against those violating the rules of solid waste management and plastic waste management.

During the campaign, the MCG recently imposed a fine of Rs 25,000 each on two establishments, Hotel Lemon Tree Premier in Sector-29 and IFC M3M in Sector-66, for negligence in waste management.

Reader Comments

R
Rahul K.
Finally some action against these illegal hoardings! The Dwarka Expressway was looking like a circus with all these unipoles. MCG should keep this campaign going strong 💪 Hope they target Sector 56 next where these ads block pedestrian pathways completely.
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Priya M.
Good initiative but I hope MCG is equally strict with big brands who violate rules. Often small businesses get targeted while major companies get away with illegal ads. The ₹25k fine on Lemon Tree shows promise though! #CleanGurugram
A
Amit S.
While I appreciate the drive, MCG should also improve their approval process. Currently it takes 3-4 months to get legal permission for ads. If they make it faster and online, more businesses will comply rather than taking illegal route.
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Neha T.
These illegal unipoles are not just eyesores but dangerous during storms! Last monsoon one fell near my society in Sector 47. Thank you MCG for this safety measure 👏 Hope they maintain consistency and don't stop after media coverage fades.
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Vikram J.
The ₹25k fine is peanuts for big hotels! Should be percentage of turnover to really hurt violators. Also MCG should use the confiscated unipole materials to make public benches or something useful rather than just destroying them. #SustainableAction
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Sangeeta R.
MCG should create designated advertising zones with transparent pricing. Many small businesses rely on these ads for survival. Instead of just removing, provide affordable legal alternatives. Balance is needed between city aesthetics and livelihoods.

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Tags:
Gurugram MCG Illegal Unipoles Advertising Norms Pradeep Dahiya Ashish Hooda