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Key Points

India's consumption cycle appears to have bottomed out and is now trending upward according to new data. The upcoming GST 2.0 reforms could significantly reduce prices on everyday essentials and big-ticket items just before the festive season. Sectors like FMCG, consumer durables, and cement are projected to see substantial revenue and profit growth from these changes. Early signs of revival are already visible with volume recovery reported by major companies in Q1 FY26.

Key Points: GST 2.0 Reforms and Rural Incomes to Revive India Consumption

  • GST 2.0 may shift processed foods and footwear from 12% to 5% tax slab
  • Big-ticket items like ACs could see tax drop from 28% to 18%
  • Cement sector EBITDA may rise over 40% with GST reforms
  • Consumer durables sector projected to grow by more than 21% in FY26
2 min read

GST 2.0, rising rural incomes, easing inflation may spark big consumption revival in India: Report

GST rate cuts on essentials and durables combined with rising rural incomes may spark a major consumption revival in India, boosting FMCG and retail sectors.

"GST 2.0 represents one of the most pro-consumption policy moves in recent years - Sonam Srivastava, Wright Research"

Mumbai, Sep 2

The combination of the upcoming GST 2.0 reforms, rising rural incomes and easing inflation could set the stage for a major revival in India’s consumption story, a new report said on Tuesday.

The data compiled by Wright Research, an investment manager on smallcase, suggests that India’s consumption cycle, which has been sluggish for the past few years, has likely bottomed out and is now on an upward path.

If GST 2.0 is finalised in October, just ahead of the festive season, it could bring down consumer prices, boost demand, and encourage stronger household spending.

Among the expected changes, goods currently taxed at 12 per cent -- such as processed foods, affordable footwear, and certain wellness products -- may be shifted to the 5 per cent slab.

This could make everyday essentials cheaper and motivate consumers to switch from unbranded to branded options, the report said.

In big-ticket items, GST on products like air conditioners and large televisions may drop from 28 per cent to 18 per cent, translating into nearly 8 per cent lower prices and wider penetration in Tier-2 and Tier-3 cities.

A cut in GST on cement, currently taxed at 28 per cent, would reduce costs for both retail home projects and larger construction activities, as per the report.

“GST 2.0 represents one of the most pro-consumption policy moves in recent years. By reducing prices in everyday categories and big-ticket durables alike, the reform could accelerate demand just as rural incomes and inflation trends are turning favourable,” said Sonam Srivastava, Founder of Wright Research and investment manager on smallcase.

The sectoral outlook is also promising. FMCG companies are expected to see revenue growth of nearly 10 per cent in FY26, while consumer durables could grow by more than 21 per cent depending on how fast the reforms are implemented.

Cement companies may benefit the most, with EBITDA forecast to rise by over 40 per cent and profit growth close to 80 per cent.

Internet platforms are projected to grow revenues by 35-40 per cent as MSMEs continue to adopt digital solutions, while oil marketing companies are expected to improve cash flows due to falling crude prices.

Early signs of revival are already visible. FMCG majors, quick-service restaurants, and paint companies have reported volume recovery in the first quarter (Q1) of FY26, while retailers in smaller towns are seeing faster sales momentum, the report said.

- IANS

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Reader Comments

P
Priya S
This is exactly what our economy needs before Diwali! Lower prices on ACs and TVs might finally convince my family to upgrade our old appliances. 🎉
A
Aman W
While the report sounds promising, I hope the government ensures these benefits actually reach consumers. Sometimes companies don't pass on the full GST reduction to customers.
Suresh O
Cement price reduction is a game-changer for housing sector. Many middle-class families like mine have been waiting for construction costs to come down to build our dream homes.
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Nisha Z
As someone from Tier-3 city, I can confirm that smaller towns are already seeing better sales. Our local market has been more active in recent months. Hope this continues! 👍
K
Karthik V
The timing before festive season is perfect. Lower prices + increased rural income + festival spending = perfect recipe for economic growth. Smart move by policymakers!

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