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Key Points

The Uttar Pradesh government is launching a three-month financial inclusion drive starting July 1 to ensure rural communities benefit from key welfare schemes. Special camps will be set up in every gram panchayat to enroll residents in programs like Jan Dhan, Ayushman Bharat, and pension plans. Officials will also reactivate dormant accounts through KYC verification while tracking progress weekly. This initiative aligns with the state's commitment to inclusive development under "Sabka Saath, Sabka Vikas."

Key Points: UP Launches Mega Financial Inclusion Drive at Gram Panchayats from July 1

  • UP targets 100% coverage of welfare schemes in villages
  • Focus on Jan Dhan, Ayushman Bharat & pension enrollments
  • KYC updates for dormant accounts prioritized
  • Weekly progress tracking via DLCC meetings
2 min read

UP govt's mega drive for financial inclusion at gram panchayat level from July 1

UP govt's 3-month campaign to expand Jan Dhan, Ayushman Bharat & pension schemes to rural villages, ensuring last-mile financial inclusion.

"This drive will bring financial empowerment to every corner of rural society – UP Institutional Finance Director"

Lucknow, June 27

The Uttar Pradesh government is set to launch a special drive, starting next month, to widen the ambit and reach of public welfare schemes to the residents, at gram panchayat level.

The move is aimed at taking financial inclusion to the grassroots level, where people of every section and category could get the benefits of public welfare schemes.

Under the drive, schemes like Jan Dhan Yojana, Atal Pension Yojana, Ayushman Bharat will reach every village of the state. The campaign will run for three months, starting from July 1 to September 20, focusing on last-mile delivery of key financial services to eligible citizens.

During the drive, people who have been left out of the welfare schemes will be registered and also duly informed about their benefits. Alongside enrolment in financial schemes, the drive will also prioritize KYC re-verification of dormant Jan Dhan accounts, opening of new bank accounts, and registration in insurance and pension schemes.

The campaign will focus on extending the benefits of Centre’s flagship central schemes including Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY) to every deserving individual.

The state-wide campaign reflects Yogi government’s commitment to inclusive development under the vision of “Sabka Saath, Sabka Vikas,” bringing financial empowerment to every corner of rural society.

The Director General of Institutional Finance, Uttar Pradesh, has issued clear instructions to all District Magistrates (DMs) and departmental officials to run the financial inclusion campaign with efficacy and accuracy.

Some guidelines have also been issued for the special drive, which are as follows:

- At least one camp must be organised in every Gram Panchayat.

- A detailed strategy will be prepared through DLCC meetings.

- Participation of all departmental officials at the block, panchayat, and public levels must be ensured.

- Weekly review and monitoring will be done to regularly track progress.

- IANS

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Reader Comments

R
Rahul K.
This is a much-needed initiative! Many villagers in UP still don't have access to basic banking services. My relatives in Bahraich district have been struggling to open accounts - hopefully this drive will help them. Just hope the implementation is smooth and corruption-free 🙏
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Priya M.
Good step but execution matters most. Last time similar camps were organized, many poor people couldn't benefit because they didn't have proper documents. Government should simplify KYC requirements for rural folks who may not have Aadhaar or birth certificates.
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Amit S.
Financial inclusion is the backbone of rural development! 👏 My village in eastern UP desperately needs these services. Hope they also educate people about how to use these accounts - many villagers still prefer keeping cash at home due to lack of awareness about digital banking.
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Neha T.
The weekly review system sounds promising. But will they actually take action if targets aren't met? In my district, officials often just fill paperwork without proper ground work. Need strict accountability for this to succeed.
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Vikram J.
Great initiative! But they should also focus on banking correspondents in villages. What's the use of accounts if people have to travel 20km to nearest branch? Need more BC points with proper training. #DigitalIndia
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Sunita R.
As someone who works with SHGs in UP, I can say this could transform rural women's lives! Financial independence starts with access to banking. But please ensure women are equally represented in these camps - often they get left out due to social barriers.

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