Tribal Products Go Global: How India's Indigenous Crafts Reach World Markets

The government is launching a major initiative to promote tribal products in international markets. Commerce Minister Piyush Goyal announced comprehensive support through e-commerce platforms and international warehouses. This effort aligns with the 150th birth anniversary celebrations of tribal leader Birsa Munda. The initiative aims to transform tribal enterprises from "Van Dhan to Vyapar Dhan" while preserving cultural heritage.

Key Points: Piyush Goyal Announces Tribal Products Export Push to Global Markets

  • New export promotion scheme being developed for tribal products visibility
  • GI tag fees reduced by 80% to encourage tribal craft registration
  • 3,900 Van Dhan Kendras uplifted 12 lakh tribal community members
  • Budget for Tribal Affairs Ministry increased by 50% this year
5 min read

Govt to promote tribal products in international markets: Commerce Minister Piyush Goyal

Commerce Minister Piyush Goyal unveils scheme to promote tribal products internationally through e-commerce, warehouses, and trade networks during Tribal Business Conclave 2025.

"Our land, our kingdom - Birsa Munda, recalled by Piyush Goyal"

New Delhi, November 12

Union Minister of Commerce and Industry Piyush Goyal has said that all tribal products with export potential will be fully supported by the Department through various channels, including e-commerce platforms, international warehouses for product display and sales, as well as wholesale and retail trade networks.

Minister Goyal said this while addressing the Tribal Business Conclave 2025 in New Delhi on Wednesday in the presence of Union Minister of Tribal Affairs Jual Oram.

Organized by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, in collaboration with the Ministry of Tribal Affairs, the conclave marked a historic moment during Janjatiya Gaurav Varsh, commemorating the 150th birth anniversary of Birsa Munda.

Commerce Minister informed the Conclave that a scheme is currently being developed to strengthen export promotion efforts to ensure that tribal products gain the visibility and market access they rightfully deserve in both domestic and global markets.

Minister Goyal said that both domestic and international markets offer immense opportunities for tribal goods and crafts, and that the Government is taking necessary measures to harness this potential in the coming years.

The Minister emphasised that the Prime Minister believes that the nation can truly prosper only when the indigenous people prosper.

He said that India's growth and development depends on ensuring that progress reaches every household, particularly those in tribal and remote regions.

Goyal reiterated that the upliftment of tribal and indigenous communities remains a top priority for the Government, reflecting its commitment to inclusive and sustainable development.

Goyal paid tribute to Birsa Munda and said that he showed direction and leadership to the tribal community. He added that the nation must draw inspiration from Birsa Munda's life and follow his footsteps to uplift the tribal community, enhance livelihoods, and ensure that every tribal household is filled with happiness and prosperity.

Goyal recalled Birsa Munda's words, "Our land, our kingdom," and said that the tribal community has historically faced immense deprivation and hardships.

The Minister lauded the tribal community for preserving its values, handicrafts, and traditional skills despite numerous challenges.

He said that the way tribal communities have kept their history and heritage alive through resilience and dedication is truly commendable. He expressed deep respect for the strength and determination of the tribal community and said that their contribution to India's cultural and social fabric is invaluable.

Goyal noted that the Ministry of Tribal Affairs and the Department of Commerce have jointly played a pivotal role in promoting trade and commerce of tribal and indigenous products. He said that schools, colleges, universities, trade bodies, and government institutions have together ensured that quality tribal products from the remotest corners of the country reach marketplaces and consumers across India.

The Minister highlighted that the Government has implemented various schemes and initiatives aimed at improving the welfare of tribal communities.

He noted that the President Droupadi Murmu, stands as a proud and capable representative of both the nation and the tribal community. He mentioned that 3,900 Van Dhan Kendras have acted as catalysts for the upliftment of 12 lakh members of the tribal community.

Goyal informed that the budget allocation for the Ministry of Tribal Affairs has been increased by 50 per cent this year. He added that under the PM-Janman Yojana, approximately 50 lakh families belonging to particularly vulnerable tribal groups have benefitted, with Rs 24,000 crore disbursed to improve their quality of life.

He said that the tribal community of India is deeply proud of its roots, culture, and traditions. He informed that the fee for obtaining Geographical Indication (GI) tags has been reduced by 80 per cent--from Rs 5,000 to Rs 1,000--to encourage more tribal products to be registered and to ensure that India's history and traditions are preserved through their crafts and heritage.

Concluding his address, Goyal called for the transformation from "Van Dhan to Vyapar Dhan," envisioning that tribal and indigenous products should reach international platforms, truly realising the vision of "Local Goes Global."

He urged all stakeholders to work together to achieve this shared goal of empowering tribal communities and showcasing their craftsmanship to the world.

FICCI and PRAYOGI also supported the conclave as Industry Partner and Knowledge Partner, respectively. The event celebrated tribal resilience and creativity while positioning tribal enterprise at the heart of India's development agenda for Viksit Bharat @2047.

The event witnessed participation from over 250 tribal enterprises, with 150 exhibitors and more than 100 tribal start-ups showcasing their innovations at the "Roots to Rise" pitching platform. The initiative provided a direct connection between entrepreneurs, investors, corporates, and government buyers, creating a vibrant ecosystem for collaboration and growth.

The conclave included six high-impact panel discussions and four masterclasses that engaged more than 50 eminent voices from government, academia, and industry. The sessions focused on themes such as investment and partnerships, skilling and empowerment, sustainability and geographical identity, and branding and market innovation.

Buyer-seller meets were also organised to create actionable pathways for market access, skill development, and policy recommendations aimed at strengthening tribal value chains from villages to global markets.

- ANI

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Reader Comments

R
Rohit P
Finally some concrete steps being taken! The Van Dhan to Vyapar Dhan vision is exactly what our tribal communities need. Hope the implementation is as good as the announcement. 3900 Van Dhan Kendras helping 12 lakh people is impressive numbers.
A
Arjun K
While I appreciate the intent, I hope there's proper follow-through. Many schemes sound good on paper but tribal communities often don't get the full benefits. The government needs to ensure middlemen don't exploit the artisans.
S
Sarah B
As someone who works with tribal artisans in Odisha, this news is very encouraging! The international warehouses and e-commerce platforms will help our weavers reach customers directly. The 50% budget increase for Tribal Affairs Ministry shows serious commitment.
M
Michael C
Great to see India celebrating its tribal heritage while creating economic opportunities. The "Roots to Rise" platform with 150 exhibitors and 100 tribal startups shows there's real entrepreneurial energy in these communities.
K
Kavya N
Birsa Munda would be proud to see this! His legacy lives on through such initiatives. The focus on preserving traditional skills while making them commercially viable is the perfect balance. Jai Adivasi! 🙏
V
Vikram M
₹24,000 crore for

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