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Key Points

The government has extended the PMMVY registration deadline to August 15, ensuring more women can access maternity benefits. The scheme has already supported over 4 crore beneficiaries with direct cash transfers. Anganwadi and ASHA workers are actively enrolling eligible women through door-to-door campaigns. PMMVY aims to improve maternal and child health while promoting positive attitudes toward the girl child.

Key Points: Govt Extends PMMVY Registration for Pregnant Women Till Aug 15

  • PMMVY provides Rs 5,000 for first child and Rs 6,000 for second girl child
  • Over 4 crore women have received financial aid via DBT
  • Scheme promotes maternal and child health through cash incentives
  • Anganwadi and ASHA workers lead door-to-door enrolment campaign
2 min read

Govt extends special registration drive for pregnant, lactating women till Aug 15

The Union govt extends PMMVY registration till Aug 15, offering financial aid to pregnant and lactating women, benefiting over 4 crore beneficiaries.

"More than 4.05 crore beneficiaries have been paid maternity benefits amounting to Rs 19,028 crore. – Ministry of Women and Child Development"

New Delhi, Aug 4

The Union government has extended the special registration drive for the Pradhan Mantri Matru Vandana Yojana (PMMVY), which provides financial assistance to pregnant, lactating women, till August 15, the Ministry of Women and Child Development said on Monday.

Launched first in 2010 and then renamed in 2017, the PMMVY scheme provides financial assistance to support nutritious diets and improve health-seeking behaviour amongst pregnant women and lactating mothers and also promotes positive attitudes toward the girl child.

The PMMVY offers cash incentives as partial compensation for wage loss to enable mothers to rest before and after the delivery of the first child.

Till July 31, “more than 4.05 crore beneficiaries have been paid the maternity benefit (at least one instalment) amounting to Rs 19,028 crore. through direct benefit transfer in their bank/post office accounts,” the Ministry said.

“The ongoing door-to-door awareness-cum-enrolment campaign, led by Anganwadi and ASHA workers, aims to reach out to all eligible pregnant and lactating women and ensure their timely registration under the scheme,” it added.

PMMVY is a centrally sponsored scheme under Mission Shakti’s sub-scheme 'Samarthya', and provides direct financial assistance through the Direct Benefit Transfer (DBT) mode.

Under PMMVY, a cash incentive of Rs 5,000 is provided in two instalments for the first child, and Rs 6,000 is provided in one instalment post-birth for the second girl child, in accordance with Mission Shakti Scheme Guidelines.

The scheme also aims to improve health-seeking behaviour among pregnant women and lactating mothers and ensure better maternal and child health outcomes across the country.

The scheme is implemented by state officials through their field functionaries using the new Pradhan Mantri Matru Vandana Yojana Software (PMMVYSoft) launched in March 2023.

Under PMMVYSoft, Aadhaar authentication through UIDAI is done digitally, and National Payment Corporations of India (NPCI) verification is ensured so that funds are directly transferred to their DBT-enabled Aadhaar-seeded bank or post office accounts.

“A number of reforms have also been introduced in the PMMVY portal, to ensure smoother delivery and greater coverage of the scheme, such as the introduction of an integrated grievance module, multi-lingual and toll-free PMMVY helpline (14408), Aadhaar-based biometric authentication using facial recognition system (FRS) and a due-list of potential PMMVY beneficiaries,” the ministry noted.

- IANS

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Reader Comments

R
Rohit P
Good scheme but implementation needs improvement. My sister in Bihar had to make 3 trips to the Anganwadi center due to paperwork issues. Government should simplify the process further.
A
Ananya R
The focus on girl child is commendable! 👏 In our society where female infanticide still exists, such incentives can change mindsets. Hope they increase the amount considering inflation.
V
Vikram M
₹19,028 crore distributed to 4 crore women - these numbers show the scheme's massive reach. Digital verification through Aadhaar is reducing corruption. More such welfare programs needed!
S
Sarah B
As an expat in India, I'm impressed by how targeted this program is. The door-to-door campaign by ASHA workers is particularly effective in reaching marginalized communities. Great work!
K
Karthik V
While the scheme is good, ₹5000 is too little in today's times. Should be at least ₹10,000 considering hospital costs. Also, why restrict to first child only? Many poor families have 2-3 kids.

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