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Key Points

The global beauty and personal care e-commerce market is set to grow by 50%, reaching $339 billion by 2029. Personal care dominates sales, while the US and Japan lead in online traffic. India's market share is growing steadily, reflecting rising digital adoption. Improved access and product variety are fueling this expansion.

Key Points: Beauty E-Commerce Market to Hit $339 Billion by 2029

  • Personal care leads market share with steady growth since 2018
  • US and Japan dominate global online traffic
  • India shows rising demand with 3.6% traffic share
  • Beauty tech emerges as fastest-growing segment
2 min read

Global beauty and personal care e-commerce market set to surge 50% to USD 339 bn by 2029: Report

Global beauty and personal care e-commerce projected to grow 50% by 2029, led by personal care and skincare segments.

"The market is forecasted to touch USD 338.93 billion by 2029, a 50% jump from 2024 levels. – DIGITAL & TRENDS Report"

New Delhi, July 28

The global beauty and personal care e-commerce market is expected to grow by nearly 50 per cent over the next five years, according to data highlighted in a report by DIGITAL & TRENDS.

New Delhi [India], July 28 (ANI): The global beauty and personal care e-commerce market is expected to grow by nearly 50 per cent over the next five years, according to data highlighted in a report by DIGITAL & TRENDS.

The report showed a steady rise in online sales in the beauty and personal care sector from 2018 and forecasts continued growth until 2029.

In 2018, the total market revenue stood at USD 115.23 billion. This number has steadily increased over the years. In 2019, the revenue rose to USD 132.6 billion, and in 2020 it further climbed to USD 166.06 billion. The upward trend continued in 2021, reaching USD 201.66 billion.

Although there was a slight dip in 2022 to USD 196.56 billion, the market quickly recovered, rising to USD 227.26 billion in 2024.

For 2025, the report projects revenue of USD 257.54 billion. The growth is expected to continue with revenues of USD 327.22 billion in 2028.

By 2029, the market is forecasted to touch USD 338.93 billion, marking a nearly 50 per cent jump from 2024 levels.

Segment-wise, the report mentioned that the largest contribution comes from personal care, followed by cosmetics, skincare, fragrances, and beauty tech.

The data from the report showed that personal care dominates the market share across all years, while beauty tech is the smallest but gradually increasing segment.

The report also noted that developed nations have the highest online traffic in the beauty and cosmetics industry for 2024.

The United States leads with 20.1 per cent traffic share, followed by Japan at 14.3 per cent, Brazil at 5.2 per cent, and Russia at 5.1 per cent. Other countries on the list include the United Kingdom, Germany, Poland, India, France, and Canada.

India holds a 3.6 per cent share of global traffic, with year-on-year growth of 2.7 per cent.

Although India's traffic share is lower than some countries, its consistent growth shows the increasing popularity of online beauty and personal care shopping in the country.

The overall market outlook remained strong, with rising digital adoption, growing product variety, and improved access contributing to this steady growth trend.

- ANI

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Reader Comments

R
Rohit P
While the numbers look impressive, I worry about excessive consumerism. Many young Indians are spending beyond their means on imported cosmetics when we have excellent Ayurvedic alternatives. The market should promote sustainable beauty.
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Aditya G
India's 3.6% share seems low but remember our market is just warming up! With Jio's internet penetration and UPI payments, I bet we'll be in top 5 by 2029. Make in India beauty products deserve more attention too.
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Sarah B
Interesting to see Brazil and Russia ahead of India in traffic share. Maybe Indian platforms need better regional language interfaces and more video content to engage tier 2/3 city customers. The potential is huge!
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Kavya N
As a small beauty influencer, I've seen first-hand how e-commerce has empowered homegrown brands. But platforms must improve counterfeit detection - many customers still hesitate to buy premium products online due to fake items.
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Michael C
The report misses discussing environmental impact. All those single-use beauty products and plastic packaging from e-commerce deliveries are concerning. Hope the industry focuses more on refillable/recyclable options as it grows.

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