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Key Points

Flipkart has teamed up with the Chhattisgarh government to empower women entrepreneurs through specialized workshops. The training covers essential digital skills like product photography and online marketing strategies. Women from self-help groups are learning how to expand their market reach beyond local areas to national and international customers. This initiative represents a significant step in bridging the gap between traditional artisans and modern e-commerce platforms.

Key Points: Flipkart Partners Chhattisgarh Govt for Women Entrepreneur Workshop

  • Workshop focuses on product photography and online marketing techniques for artisans
  • Training enables women to sell products domestically and internationally via Flipkart
  • Initiative connects local entrepreneurs with digital commerce growth opportunities
  • Program includes guidance on pricing strategies and customer feedback management
3 min read

Flipkart Group collaborates with State Govt to organise workshop for women entrepreneurs and self-help groups

Flipkart Group collaborates with Chhattisgarh government to train women entrepreneurs and SHGs in digital marketing, product photography, and e-commerce sales strategies.

"We are taught how to capitalise on the significant opportunity of digital commerce to increase our income - Flipkart Group CCO"

Raipur, October 4

The Flipkart Group took the initiative of empowering women entrepreneurs and self-help groups by organising a workshop on product photography, online marketing, pricing, and customer engagement in collaboration with the state government.

The Chief Corporate Officer of Flipkart Group said that the goal is to bring the women entrepreneurs and self-help groups on he digital platform to market their products and grow their customer base.

"In collaboration with the state government, we are organising this workshop today, and its aim is to bring women entrepreneurs, women from self-help groups, artisans and weavers onto the digital market platform," he said. "For this, a training session has been organised for them, and it will continue in the future. During the training, they are taught how to capitalise on the significant opportunity of digital commerce, which is currently present in India, to increase their income," he added.

Spekaing on the collaboration, Raipur collector Gaurav Kumar said, "On the Chief Minister's instructions, the Flipkart Group has been connected with women's self-help groups and women entrepreneurs in our state. Not only are they providing them with training, but also guiding them on what to sell on digital platforms and how to handle feedback. We are very happy that they are putting a product of a local entrepreneur on the Flipkart website... This is just the beginning..."

A self-help group member, Nisha Goyal, shared her experience, stating that previously the sale was made through markets; however, the workshop educated the group to widen the perspective and sell products abroad through an e-commerce platform.

"I am from Balod district and my work is related to handicrafts, which include handmade embroidery and painting. We design clothing, such as bed sheets, sarees, and kurtis, and sell them in the market. Previously, we used to sell our products in the surrounding areas, but now we have the opportunity to sell our products domestically and abroad through Flipkart. This will help them generate a good income," Nisha said.

Parvati Devangan, another self-help group member, also appreciated the initiative, suggesting that the opportunity would help in the promotion of the products. "I'm from Durg district and a member of the Maa Parmeshwari Group. Our group, comprising 15 women, has been in the spice business for four years. They (Flipkart) have been provided with valuable information on promotion (during training workshop)... and have been given the opportunity to partner with Flipkart... This will help promote their products," she said.

Flipkart Group is one of the largest e-commerce platforms in India. It has made sales and purchases easier for various sectors such as apparel, electronics, groceries, home decor, stationery, and much more, with easy and quick delivery and returns.

- ANI

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Reader Comments

R
Rohit P
Great to see corporate giants supporting local artisans. My mother runs a small handicraft business in Gujarat, and I've seen how difficult it is to go digital without proper guidance. Hope they expand this program to other states soon!
S
Sarah B
While this initiative is commendable, I hope Flipkart ensures fair commission rates and doesn't exploit these small entrepreneurs. Many platforms charge high fees that eat into the profits of small sellers. The training should include guidance on pricing to account for platform costs.
A
Arjun K
Digital empowerment is the need of the hour! 🇮🇳 When women entrepreneurs from Chhattisgarh can sell their products globally through e-commerce, it truly represents the spirit of Atmanirbhar Bharat. Kudos to both Flipkart and the state government for this partnership.
N
Nisha G
As someone from Raipur, I'm thrilled to see local artisans getting this opportunity! The traditional embroidery and handicrafts from our region are beautiful but often remain unknown. This digital platform can preserve our cultural heritage while creating livelihoods. 🙏
M
Michael C
The focus on product photography and customer engagement training is crucial. In e-commerce, presentation matters as much as product quality. Hope they also teach them about packaging and shipping logistics - that's often the biggest challenge for new online sellers.
K
Kavya N

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