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India's New Export Boost: Market Access Support for MSMEs & Global Growth

The Federation of Indian Export Organizations has praised the launch of India's Market Access Support intervention as a strategic move to enhance global exports. This initiative offers structured financial and institutional backing for international trade events, with a focus on MSMEs and first-time exporters. Key features include partial airfare support for small exporters and preferential assistance for priority sectors and markets. The program also integrates digital tools for transparency, feedback, and outcome-driven results, aiming to deepen India's integration into global value chains.

Key Points: Market Access Support to Boost Indian Exports, MSMEs

  • Financial support for trade events
  • 35% MSME participation mandate
  • Airfare aid for small exporters
  • Digital tools for transparency
2 min read

FIEO hails Govt's market access support intervention to boost exports

FIEO welcomes India's Market Access Support intervention to strengthen exports, aid MSMEs, and provide financial backing for global trade events.

"MAS has the potential to become a cornerstone of India's export ecosystem. – S C Ralhan, FIEO President"

New Delhi, Dec 31

The Federation of Indian Export Organisations welcomed the launch of the Market Access Support intervention on Wednesday as a timely, strategic step to strengthen India's global export footprint, especially for MSMEs, first‑time exporters and priority sectors.

FIEO said that MAS Intervention, under the government's Export Promotion Mission will provide structured financial and institutional support for buyer‑seller meets, international trade fairs and exhibitions, mega reverse buyer‑seller meets organised in India, and trade delegations to priority and emerging markets.

The Mission will be implemented under the NIRYAT DISHA sub‑scheme in coordination with the Department of Commerce, Ministry of MSME, Ministry of Finance, export promotion councils, commodity boards and industry associations.

The framework mandates a minimum 35 per cent participation of MSMEs. Small exporters with export turnover of up to Rs 75 lakh in the preceding year will receive partial airfare support, encouraging participation of new and small exporters in global events.

The MAS framework also rationalises event-level financial support ceilings and cost-sharing ratios, with preferential support for priority sectors and markets.

S C Ralhan, President, FIEO, said that the intervention marks a paradigm shift in India's export promotion strategy by focusing on predictable, well-planned and outcome-driven market access activities.

The government has addressed a long-standing need of exporters, particularly MSMEs, who often face constraints in accessing overseas markets, Ralhan added.

FIEO also welcomed the proposed introduction of Proof-of-Concept and Product Demonstration support, particularly for technology-intensive and sunrise sectors, and the phased rollout of advanced digital tools for market intelligence and exporter follow-up.

"MAS has the potential to become a cornerstone of India's export ecosystem by creating stronger buyer engagement, data-driven policy feedback and deeper integration of Indian exporters into global value chains," Ralhan said.

The end-to-end digitisation of processes through the government portal will ensure transparency, ease of access and faster approvals. Mandatory online feedback, lead tracking and outcome measurement tools will help align market access interventions with real business results.

- IANS

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Reader Comments

R
Rohit P
Focus on MSMEs and digitisation is the right way forward. Hope the implementation is as smooth as the plan. Often, good schemes get stuck in bureaucratic delays. The online portal needs to be truly user-friendly.
A
Aman W
A structured approach to market access was long overdue. The 35% mandate for MSME participation is a smart move. It will force the big industry bodies to actually include small players, not just on paper. Good step.
S
Sarah B
The Proof-of-Concept support for tech sectors is crucial. India has so much innovation, but converting it into exportable products needs this kind of backing. Hope it reaches the startups in tier-2 cities as well.
V
Vikram M
While the intent is good, I have a respectful criticism. The export turnover limit of Rs 75 lakh is quite low. Many genuine small exporters who crossed this mark slightly last year will be excluded. This ceiling should be reviewed.
K
Kavya N
Finally, a move towards outcome-driven activities! Tracking leads and measuring real business results will ensure accountability. No more just funding trips for the sake of it. Jai Hind!

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