Key Points

Smriti Irani is back on the set of her legendary television show, bridging her past and present. She playfully contrasts her expected weekend with the reality of shooting, showcasing her versatile personality. The show's comeback has been remarkably successful, attracting millions of viewers across platforms. Her candid Instagram post offers fans a glimpse into her professional and personal world.

Key Points: Smriti Irani's Weekend Surprise on Kyunki Saas Bhi Kabhi Bahu Thi

  • Smriti returns to iconic TV show after 25 years
  • Shares candid behind-the-scenes moments on Instagram
  • Show attracts massive 5 crore monthly viewership
  • Addresses modern issues like body shaming and aging
2 min read

Expectations v/s reality: Smriti Irani shares what her weekend looks like

Actress-politician Smriti Irani reveals her weekend reality on set, sharing behind-the-scenes moments from iconic TV show's return

"Work is worship - Smriti Irani"

Mumbai, Sep 27

Actress turned politician, Smriti Irani is back on the sets of the beloved Indian television show, 'Kyunki Saas Bhi Kabhi Bahu Thi" after 25 long years, and she is making the most of her time while on shoot.

Smriti took to her official Instagram account, dropping a post sharing how she is spending her weekend.

First, she uploaded a casual selfie from what seemed to be her home, her expected weekend vibe. Next, giving a glimpse of the reality, she dropped a video from the 'Kyunki Saas Bhi Kabhi Bahu Thi 2.0" set, where she was seen goofing around with her co-stars Ritu Chaudhry Seth, who plays Shobha Virani, and Aman Gandhi, who is seen as Hrithik Virani on the show.

"Expected weekend vibes v/s reality #workisworship @ritucj @gandhi_aman_, (sic)" Smriti captioned the post.

Speaking exclusively to IANS, Smriti revealed what makes her show "Kyunki Saas Bhi Kabhi Bahu Thi 2.0" relatable to the audience. She pointed out how the show addresses modern issues such as body shaming and ageing for today's audiences and youth.

Reflecting on how both media and audience expectations have evolved since the show first aired 25 years ago, Smriti told IANS, "When we began 25 years ago, there was no digital medium of communication or creative thought that came under the guise of a saas-bahu show. I was most intrigued to see if it would perform on OTT. I am grateful for the compliments for its television performance. We have a monthly viewership of nearly 5 crore, a daily viewership of about 1.5 crore, and a weekly viewership of around 2 to 2.5 crore."

"On OTT, the average time spent on similar shows is around 20 to 28 minutes individually, while on our show the time spent is 104 minutes a week. The fact that a concept steeped in old-school drama has found resonance on a platform mostly associated with youth is quite intriguing," she went on to explain.

- IANS

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Reader Comments

R
Rohit P
Impressive viewership numbers - 5 crore monthly! Shows how much Indians still love their daily soaps. Good to see the show addressing modern issues like body shaming instead of just typical family dramas.
A
Aman W
Respect for Smriti ji balancing politics and acting. Must be challenging! But honestly, I wish politicians would focus more on their actual work rather than entertainment projects. Just my opinion.
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Neha E
The OTT numbers are surprising! 104 minutes per week is really high engagement. Shows that good content transcends platforms. My mother still watches the original reruns on TV 📺
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Sarah B
Interesting to see how Indian television has evolved. From traditional family dramas to addressing contemporary issues. The digital transformation in media consumption is remarkable!
K
Karthik V
"Work is worship" - perfect caption! Shows her dedication to both her professions. The behind-the-scenes video looks so much fun. Good to see actors enjoying their work 😊

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