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Key Points

EaseMyTrip has seen bookings to northeast India more than double over the past year. Meghalaya achieved its highest ever tourist footfall with 16 lakh visitors in 2024, while Tripura saw significant growth from 5.29 lakh to 7.60 lakh visitors. The surge is driven by travelers seeking authentic, offbeat experiences beyond traditional tourist circuits. Improved roads, highways, and airport connectivity have made the region more accessible, fueling this tourism boom.

Key Points: EaseMyTrip Bookings Double in Northeast as Pittie Meets Sangma Pradyot

  • EaseMyTrip bookings to Northeast India more than doubled in past year
  • Meghalaya welcomed a record 16 lakh tourists in 2024
  • Tripura saw 7.60 lakh visitors, up from 5.29 lakh in 2018
  • Improved infrastructure and connectivity driving tourism boom in region
2 min read

EaseMyTrip bookings to Northeast region doubled over the past year; Rikant Pittie meets Conrad Sangma, Pradyot Manikya

EaseMyTrip co-founder Rikant Pittie meets NE leaders as bookings double. Meghalaya hits record 16 lakh tourists in 2024 amid offbeat travel surge.

"What's driving this Northeast surge? People are increasingly exploring offbeat destinations, seeking authentic experiences - Rikant Pittie"

New Delhi, August 23

Co-Founder of online travel platform EaseMyTrip.com, Rikant Pittie, met Meghalaya Chief Minister Conrad Sangma and Tripura leader and erstwhile Royal Pradyot Bikram Manikya Deb Barma and outlined the tourism potential and recent growth in the northeast region.

At EaseMyTrip, bookings to northeast India have more than doubled in the past year, Rikant Pittie wrote on LinkedIn, attaching a photograph of their meeting.

Meghalaya welcomed a record-breaking 16 lakh tourists in 2024, their highest footfall ever. Meanwhile, Tripura saw 7.60 lakh visitors, up from just 5.29 lakh in 2018.

"What's driving this Northeast surge? People are increasingly exploring offbeat destinations, seeking authentic experiences beyond the usual tourist circuits," Pittie wrote.

Destinations like Shillong, Cherrapunji, and Dawki are now amongst our fastest-growing routes, according to the EaseMyTrip Co-founder.

The leaders' vision aligns perfectly with what "we are seeing, travellers seeking authentic and offbeat experiences", Pittie added.

"North East's next tourism wave will come from connecting its rich culture, incredible food heritage, and sustainable travel technology. If you are an entrepreneur looking to collaborate in Meghalaya's tourism space, please drop a comment or DM me and let us work on this opportunity together," the LinkedIn post concluded.

The Northeastern region of India is emerging as the most promising frontier for the tourism and hospitality sector because of its unmatched natural beauty, diversity, local cuisines, and culture. The tourist boom in the region is also due to improved roads, highways, and airport connectivity.

To cater to the increasing number of tourists coming into the eight states of northeast India, especially over the past few years, businesses in the hospitality sector are booming.

According to company information, EaseMyTrip (a publicly listed company at NSE and BSE) is one of India's largest online travel platforms in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021.

- ANI

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Reader Comments

R
Rohit P
Infrastructure development is finally paying off! Better roads and connectivity have made these places accessible. Remember when going to Northeast felt like going to another country? Now it's much easier. Kudos to the government and companies like EaseMyTrip.
A
Ananya R
The food heritage mentioned is so true! Had the best momos and thukpa in Sikkim. Northeast cuisine is India's best kept secret. Hope tourism brings economic opportunities for local communities while preserving their culture.
M
Michael C
As someone who has traveled extensively in Northeast India, I hope this growth is sustainable. The region's ecological balance is fragile. Tourism development must respect the environment and local communities.
V
Vikram M
Dawki's crystal clear river is like something out of a dream! More Indians should explore our own country before going abroad. There's so much diversity right here. Planning a trip to Tripura next!
S
Sarah B
While the growth is impressive, I hope the infrastructure keeps pace. During peak season, accommodation can be challenging. Need more hotels and homestays that maintain quality standards.
K
Karthik V
This is what happens when you improve connectivity and promote domestic tourism. Northeast was always beautiful but now it's accessible. Next should focus on Arunachal and Nagaland -

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