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Key Points

Salesforce has teamed up with Jaquar Group to accelerate digital transformation using AI and automation. The partnership will integrate Salesforce solutions to enhance sales, service, and analytics across Jaquar’s operations. Arundhati Bhattacharya emphasized that digital transformation is now a strategic necessity for resilience. The collaboration aims to set new benchmarks in customer engagement and operational efficiency.

Key Points: Salesforce Partners With Jaquar Group to Drive Digital Transformation

  • Salesforce and Jaquar Group unite for AI-driven efficiency
  • Jaquar adopts Salesforce solutions for sales and service optimization
  • Partnership aims to enhance customer engagement and data-led decisions
  • Salesforce Agentforce to enable autonomous AI-driven business actions
2 min read

Digital transformation a strategic imperative that defines resilience: Salesforce

Salesforce and Jaquar Group collaborate to enhance customer engagement and operational efficiency through AI-powered digital transformation.

"Digital transformation today is not just a business initiative—it is a strategic imperative that defines resilience, relevance, and long-term value creation. — Arundhati Bhattacharya, Salesforce South Asia"

New Delhi, June 17

Salesforce on Tuesday announced a strategic collaboration with Jaquar Group to accelerate its digital journey, saying that digital transformation today is not just a business initiative but a strategic imperative that defines resilience.

The company said the partnership aims to help Jaquar Group unify customer engagement across business units, drive revenue growth, boost productivity, and drive operational efficiency through an AI-powered, mobile-first platform.

“Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance, and long-term value creation. Jaquar Group’s commitment to harnessing the power of data, AI, and automation across its ecosystem reflects a bold, future-facing mindset,” said Arundhati Bhattacharya, President and CEO at Salesforce-South Asia.

As part of its transformation, Jaquar Group will implement a suite of Salesforce solutions to enhance performance across functions.

This includes Consumer Goods Cloud to enhance sales efficiency, CPQ and Partner Community Cloud to streamline pricing and strengthen partner collaboration, and Field Service to empower internal teams and contractors with improved on-ground service delivery.

Additionally, Tableau will also be used to drive enterprise-wide analytics, enabling data-led decisions across Jaquar Group’s sales and service operations.

With a global presence in over 55 countries and a workforce of more than 12,000, Jaquar is adopting Salesforce as its end-to-end customer-facing solution across key divisions.

“As markets become more dynamic and digitally driven, staying ahead requires adaptive systems, intuitive platforms, and proactive insights. This partnership represents a transformational shift—moving beyond conventional upgrades to reimagining how we operate and engage,” said Ninad Raje-CIO, Jaquar Group.

As part of the ongoing product innovation, Salesforce continues to expand the boundaries of enterprise AI with Salesforce Agentforce that enables companies to build and deploy AI agents capable of autonomously taking action across business functions.

“We are privileged to partner with visionary organisations like Jaquar that are not only reimagining customer engagement but also setting new benchmarks for operational excellence in the manufacturing and consumer goods sector — and are well positioned to benefit from the next wave of innovation with agentic AI,” said Bhattacharya.

- IANS

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Reader Comments

R
Rajesh K.
Great to see Indian companies like Jaquar embracing digital transformation! 🇮🇳 In today's competitive market, such partnerships with global tech leaders will help our homegrown brands compete internationally. Hope this leads to better customer experiences too.
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Priya M.
While AI and digital tools are important, I hope Jaquar doesn't forget their human workforce of 12,000+ employees. Digital transformation should empower employees, not replace them. The Field Service implementation sounds promising for ground teams.
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Amit S.
Salesforce is good but expensive. Wonder if Indian SaaS alternatives were considered? We have capable tech companies like Zoho and Freshworks that could have provided similar solutions at lower cost. Atmanirbhar Bharat should apply to enterprise software too!
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Sunita R.
As someone who works in digital transformation, this is a bold move by Jaquar! 👏 The real challenge will be change management - getting all employees across 55 countries to adopt these new systems. Hope they invest equally in training along with technology.
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Vikram J.
Good initiative, but I'm concerned about data security with foreign cloud providers. Given Jaquar's size, they should ensure all customer and operational data remains protected under Indian laws. Maybe a hybrid solution with local data centers would be better?

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