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Dhanteras Shines: Jewellery Sales Hit Rs 85,000 Cr, Set to Cross Rs 1 Lakh Cr

India's jewellery markets experienced a spectacular Dhanteras with sales hitting Rs 85,000 crore. Silver emerged as the surprise star with sales nearly doubling this season. The extended weekend celebration provided perfect timing for increased footfalls and purchases. Industry experts now project total festive sales could cross Rs 1 lakh crore mark.

Key Points: Dhanteras Jewellery Sales Hit Rs 85000 Cr Amid Gold Price Rise

  • Jewellery sales reached Rs 85,000 crore over two-day Dhanteras celebration
  • Silver sales nearly doubled as consumers sought affordable options
  • Sales volume matched last year but value grew 35-40 percent
  • Extended weekend festivities boosted footfalls and overall market performance
2 min read

Dhanteras shines: Jewellery sales hit Rs 85,000 cr, set to cross Rs 1 lakh cr by Diwali

India's Dhanteras sales hit Rs 85,000 crore with silver demand doubling. GJC projects festive sales to cross Rs 1 lakh crore as gold prices surge.

"Across India, approximately 50 to 60 tonnes of jewellery were sold over the two days of Dhanteras, amounting to nearly Rs 85k crore. - Rajesh Rokde, GJC Chairman"

New Delhi, October 19

Jewellery markets across India witnessed a glittering Dhanteras this year, with robust demand driving sales to an estimated Rs 85,000 crore over two days, according to the All India Gem and Jewellery Domestic Council (GJC).

GJC Chairman Rajesh Rokde said, "Across India, approximately 50 to 60 tonnes of jewellery were sold over the two days of Dhanteras, amounting to nearly Rs 85k crore. The response has been fantastic, with all categories of jewellery witnessing strong demand. In terms of volume, sales were on par with last year, but in value terms, we've seen a remarkable growth of 35-40 per cent."

A major highlight this season has been the soaring popularity of silver, with sales nearly doubling as consumers shifted focus towards more affordable options amid rising gold prices.

The extended Dhanteras celebration--spread over two days and coinciding with the weekend--provided a perfect boost to footfalls and sales, further amplified by the Diwali and Bhai Dooj festivities that follow.

Looking ahead, GJC expects the five-day festive window to deliver exceptional results, with total jewellery sales projected to reach 100 to 120 tonnes and the overall market value estimated between Rs 1 lakh crore to Rs 1.35 lakh crore.

"Silver, in particular, has seen a surge--sales have nearly doubled as customers showed a clear preference for silver this season. With Dhanteras spanning two days and coinciding with a weekend, followed by Diwali and Bhau Beej (Bhai Dooj), the five-day festive window is expected to deliver exceptional results. We anticipate total sales reaching 100 to 120 tonnes, with a monetary value in the range of Rs 1 lakh crore to Rs 1.35 lakh crore," he added.

Going further, the Confederation of All India Traders (CAIT) on Sunday estimated that trade during the festive season is expected to surpass a record Rs 5 lakh crore, with offline markets witnessing a surge.

- ANI

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Reader Comments

R
Rohit P
While the numbers are impressive, I wonder how much of this spending is driven by genuine need versus social pressure. Many middle-class families stretch their budgets too thin during festivals. We should celebrate responsibly.
A
Arjun K
The shift to silver is really smart! Gold prices have become too high for regular buyers. Silver gives the same auspicious feeling at a fraction of the cost. Great to see people adapting traditions to current realities.
S
Sarah B
As someone new to Indian festivals, I'm amazed by the scale of celebrations! The jewelry markets in Delhi were absolutely packed. The energy was incredible and the craftsmanship on display was stunning.
V
Vikram M
This shows the resilience of Indian consumers despite inflation. Buying gold and silver during Dhanteras is not just shopping - it's an investment and a tradition passed down through generations. Happy to see the economy getting this boost! 🇮🇳
K
Kavya N
The extended weekend really helped! We could take our time choosing jewelry without rushing. The markets were buzzing with positive energy. Hope this festive cheer continues through Diwali and beyond! 🪔

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