AI's Creative Revolution: How India's Film Industry Faces Digital Transformation

The Centre of Policy Research and Governance hosted a crucial roundtable discussion on AI's role in India's creative economy. Industry leaders from film, media, and entertainment sectors gathered to explore how artificial intelligence can enhance creative expression. The event served as an official pre-summit dialogue ahead of the India-AI Impact Summit 2026. Participants emphasized the need for policies that ensure AI amplifies human creativity rather than replacing it.

Key Points: CPRG Mumbai Roundtable on AI in India's Creative Economy

  • Industry leaders discuss AI's transformative role in creative content production
  • Emphasis on ethical frameworks for AI implementation in creative sectors
  • Exploration of AI's potential to generate new jobs and economic opportunities
  • Focus on inclusive innovation ensuring benefits across creative ecosystem
3 min read

CPRG Roundtable Explores Innovation, Expression, and Cultural Transformation in the Age of AI

CPRG hosts pre-summit dialogue exploring AI's impact on India's creative industries, featuring industry leaders and policymakers ahead of India-AI Impact Summit 2026.

"The creative economy stands at a turning point. As AI reshapes art, media, and entertainment, we must ensure it amplifies human imagination rather than replacing it. - Dr. Ramanand, Director, CPRG"

Mumbai, November 3

The Centre of Policy Research and/Governance (CPRG) hosted "AI in the Creative Economy in India", an official pre-summit dialogue ahead of the India-AI Impact Summit 2026, at the National Stock Exchange, Mumbai.

The seminar brought together filmmakers, creative professionals, and other relevant industry representatives to discuss how artificial intelligence can be harnessed to advance the future of the creative industries and India's digital economy.

In this session, Dr. Ramanand, Director, CPRG, stated: "The creative economy stands at a turning point. As AI reshapes art, media, and entertainment, we must ensure it amplifies human imagination rather than replacing it.

This roundtable marks an important step in shaping policies that help India harness AI not just for efficiency, but for creativity, culture, and expression."Ramanand added

The session was attended by Ashish Chauhan, Managing Director and CEO of the National Stock Exchange of India, who remarked that, "Technology has always been the driving force of human progress from controlling fire to agriculture, every innovation has reshaped society around it. What we see today with AI is another such transformative moment. The pace of technological change is now faster than ever, creating new opportunities, new wealth, and entirely new kinds of jobs. The next wave of technology will redefine industries and possibilities at unprecedented speed."The roundtable is part of CPRG's 'Future of Society' initiative, which examines how emerging technologies reshape institutions and everyday life. It also serves as a pre-summit dialogue in the lead-up to the India-AI Impact Summit 2026.

The seminar emphasised CPRG's role in shaping India's AI policy agenda through dialogue that places inclusion at the centre. Notably, CPRG was the only Indian non-governmental organisation to host an official side event at the Paris AI Action Summit 2025, and several of its initiatives have been recognised at premier global platforms, including the Belgrade GPAI Summit 2024.

Earlier this year, CPRG convened the PadhAI Conclave 2025, a national-level policy platform on AI in education that brought together senior ministers, policymakers, and academics. Building on this momentum, CPRG will continue to organise such events in the lead-up to the 2026 Summit, reinforcing its commitment to participatory and forward-looking inclusive technology policy.

The session also featured insightful contributions from several speakers who shared perspectives on how AI is reshaping content creation, storytelling and audience engagement, while also highlighting the need for ethical frameworks, creative collaboration and inclusive innovation to ensure the benefits of AI extend across the creative ecosystem. Notable guests among others included, Neeraj Roy (Founder and CEO, Hungama Digital Media Entertainment Ltd), Swetha Singh (VidUnit & PunToon Kids), Vijay Koshy, (President, The Viral Fever) and Sudeep Lahiri, (Head of Collective Media Networks, Collective Artists Network).

- ANI

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Reader Comments

R
Rohit P
Finally some serious conversation about AI in creative fields. Bollywood and regional cinema can benefit immensely if we adopt AI tools smartly. But we need to protect our cultural authenticity - can't let AI dilute Indian storytelling traditions.
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James A
Interesting to see India taking such proactive steps in AI policy. The focus on inclusion is crucial - technological advancement should benefit everyone, not just urban elites. Hope other countries learn from this approach.
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Ananya R
While I appreciate the initiative, I'm concerned about job displacement in creative industries. Many animators and junior artists are already feeling the pressure. The policy should include retraining programs and safety nets. 🤔
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Vikram M
Great to see NSE involved in this! Technology and creativity should go hand in hand. AI can help Indian content reach global audiences with better dubbing, subtitling, and localization. The future looks exciting! 💫
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Swetha B
As someone working in digital media, I've seen how AI can help small creators compete with big studios. But we need clear copyright laws - who owns AI-generated content? Hope these discussions address practical challenges.

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