Key Points

Consumer durable companies faced a tough start to FY26 as an early monsoon slashed demand for summer products. Cooling appliances like ACs and air coolers saw sales plunge over 30%, dragging down overall sector performance. While most firms struggled, Polycab shone with 26% growth driven by its wires and cables division. Margins took a hit across the board, with durable firms seeing a sharp 215 basis points contraction.

Key Points: Consumer Durables Face FY26 Slump as Early Monsoon Hits Summer Sales

  • Early monsoon caused 30% YoY drop in AC and cooler sales
  • Polycab bucks trend with 26% revenue growth led by wires segment
  • Voltas and Havells' Lloyd brand slump 20-34% due to cooling product reliance
  • EBITDA margins shrink 215 bps for durable firms despite cost controls
2 min read

Consumer durable companies faced a downward trend in FY26: Report

FY26 Q1 sees 30% YoY drop in cooling appliance sales as early monsoon disrupts demand, with Polycab emerging as the only bright spot.

"The early onset of monsoon cut short the summer season, hitting demand for cooling appliances – Union Bank of India Research"

New Delhi, August 18

Consumer durables companies faced a tough first quarter of FY26 as weak demand for summer products weighed heavily on sales, according to a Union Bank of India Research report. The early onset of monsoon cut short the summer season, hitting the demand for cooling appliances like room air conditioners and air coolers, which saw more than 30 per cent year-on-year (YoY) decline in sales. Fans and refrigerators also recorded double-digit contraction.

The report noted that the combined revenue of companies under coverage stood flat year-on-year at Rs. 273 billion. Within this, electrical firms performed better, posting a 4 per cent rise in sales to Rs. 166 billion, while durable firms witnessed an 8 per cent decline with sales dropping to Rs. 107 billion.

Among product categories, wires and cables registered strong double-digit growth driven by infrastructure demand and stocking by trade amid rising copper prices. Moderate growth was also seen in switchgears, water heaters and small appliances like mixer grinders and induction cooktops. Lighting, particularly in the B2B segment, sustained momentum, with LED price erosion showing signs of stabilization.

On the company front, Polycab emerged as the standout performer with 26 per cent revenue growth led by a 31 per cent rise in wires and cables and an 18 per cent jump in its FMEG segment. In contrast, companies more dependent on summer products struggled. Voltas' sales fell 20 per cent owing to a 25 per cent decline in unitary cooling products, while Crompton and Havells recorded revenue falls of 7 per cent and 6 per cent respectively. Havells' Lloyd brand suffered a steep 34 per cent decline.

Margins were another area of concern. Despite seven of ten companies improving gross margins thanks to cost-control measures and better product mix, EBITDA margins contracted for the overall coverage universe. The report highlighted that while electrical firms posted a modest 27 basis points rise in EBITDA margin to 10.6 per cent, durable firms saw a sharp 215 basis points decline to 6.1 per cent. Operating de-leverage and lower fixed cost absorption were key reasons behind this margin squeeze.

The research observed that Polycab again led in profitability, expanding its EBITDA margin by 210 basis points to 14.5 per cent. Whirlpool managed a marginal improvement, while most other players, including Voltas, Havells and Crompton, saw a contraction in margins ranging between 160 and 400 basis points.

- ANI

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Reader Comments

P
Priya S
Interesting how Polycab is bucking the trend! Shows the importance of diversification. While others were dependent on seasonal products, they focused on infrastructure needs. Smart strategy in these uncertain climate times. More companies should learn from this.
A
Aman W
The real issue is pricing! ACs and refrigerators have become too expensive for middle class families. With inflation hitting our monthly budgets, who can afford ₹35k-40k for an AC? Companies need to rethink their pricing strategies if they want sales to recover.
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Sarah B
As someone working in the sector, I think the report misses one key point - the inventory pile-up from last year. Many dealers were still sitting on unsold stock from FY25 when the monsoon hit early. This created a perfect storm for durable companies. Hope next quarter shows some recovery!
V
Vikram M
Government should step in with some relief measures. This sector employs lakhs of people directly and indirectly. Maybe GST reduction on cooling appliances during summer months could help boost demand next season. Just a thought!
K
Kavya N
We bought a new mixer and induction cooktop last month. Small appliances are doing okay because they're essential and affordable. But big ticket items? Not in this economy! Unless our AC breaks down completely, we'll make do with our 8-year-old unit.

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