West Bengal Tourism Triumph: How Mamata's Strategy Made State #2 for Foreign Visitors

West Bengal has achieved an impressive milestone by becoming India's second most popular destination for foreign tourists. Chief Minister Mamata Banerjee proudly announced this achievement through her social media channels. She credited the state's success to innovative tourism strategies including festival, religious, and MICE tourism programs. The tourism resurgence reflects the state's growing appeal among international visitors seeking cultural and business experiences.

Key Points: Mamata Banerjee Hails West Bengal as Second Top Foreign Tourist Destination

  • West Bengal attracted 3.12 million foreign tourists in 2024 ranking second nationally
  • State's tourism resurgence credited to festival and religious tourism initiatives
  • MICE tourism strategy boosted business and conference visitor numbers
  • Domestic tourism nationwide saw 17.5% growth reaching 2.95 billion visits
2 min read

CM Mamata hails West Bengal's performance in attracting foreign tourists

West Bengal ranks second nationally for foreign tourist arrivals as CM Mamata Banerjee credits festival, religious, and MICE tourism initiatives for post-pandemic resurgence.

"Proud to share that West Bengal has emerged as one of the most favoured international tourist destinations - Mamata Banerjee"

Kolkata, Nov 26

Chief Minister Mamata Banerjee on Wednesday attributed West Bengal's performance in tourism resurgence in post-pandemic travel to her government's initiatives, including festival tourism, religious tourism and MICE (Meetings, Incentives, Conferences and Exhibitions).

Using her X handle, CM Banerjee on hailed West Bengal's rise to the 'Number Two' position in foreign tourist arrivals in the country, saying the state has emerged as one of India's most preferred international destinations.

"Proud to share that West Bengal has emerged as one of the most favoured international tourist destinations in the country, and has achieved another great milestone!! In the recently released India Tourism Data Compendium 2025 by Ministry of Tourism, Government of India , West Bengal has attracted 2nd highest foreign tourist footfall in the country!" CM Banerjee said.

As per the report, the country received 2,948.19 million domestic tourists in 2024, a rise of 17.51 per cent over 2,508.82 million visits in the previous year. Foreign tourist visits touched 20.94 million in 2024, marking an 8.84 per cent increase from 19.24 million in 2023.

Uttar Pradesh (646.81 million) and Tamil Nadu (306.84 million) topped the list of states in terms of domestic tourist footfall, while Maharashtra (3.71 million) and West Bengal (3.12 million) recorded the highest number of foreign tourist arrivals among all states and Union Territories.

The Chief Minister said: "The tourism resurgence post covid is a reflection of the initiatives taken by us to create and promote new verticals of tourism including festival tourism, religious tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism among others."

Describing West Bengal as the "sweetest part" of the country, Mamata Banerjee said, "I welcome all tourists both domestic and foreign to visit West Bengal, the sweetest part of India, and experience its beauty, culture and heritage. I thank all tourism stakeholders who have worked relentlessly towards achieving this proud moment for West Bengal."

- IANS

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Reader Comments

R
Rohit P
Great achievement but I hope the government also focuses on improving basic infrastructure in tourist areas. Some heritage sites need better maintenance and cleaner surroundings to sustain this growth.
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Ananya R
West Bengal truly deserves this recognition! From Darjeeling's tea gardens to Sundarbans' mangroves and Kolkata's rich culture - we have so much to offer. The MICE tourism initiative is particularly smart for business travelers. 🎉
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David E
Visited Kolkata last month and was amazed by the hospitality and cultural richness. The Howrah Bridge at sunset and Victoria Memorial were breathtaking. More international tourists should discover this gem!
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Siddharth J
While the numbers are impressive, I wonder how much of this is due to improved data collection versus actual growth. Still, any progress in tourism benefits local businesses and creates jobs. Good work!
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Kavya N
The religious tourism push is brilliant! Dakshineswar Temple, Kalighat, and Belur Math attract so many spiritual seekers from abroad. Bengal's spiritual heritage combined with its artistic traditions makes it unique. 🙏

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