Key Points

Brett A. Schklar's new book "AI Without the BS" challenges CEOs to take artificial intelligence seriously as a strategic tool. The book provides a practical roadmap for implementing AI across organizations, moving beyond experimental pilot projects. Schklar argues that AI is no longer optional but a critical leadership mandate for staying competitive. By focusing on Return on AI (ROAI), executives can unlock unprecedented growth and efficiency.

Key Points: Brett Schklar's AI Leadership Guide for Winning CEOs

  • AI leadership is critical for business survival in 2025
  • Return on AI (ROAI) must become a top executive priority
  • Practical strategies exist for enterprise-wide AI adoption
  • Transforming AI from side project to core business strategy
3 min read

CEOs: It's Time to Stop Dabbling and Start Winning with AI

Breakthrough book reveals how CEOs can transform AI from confusing tech to strategic business advantage with practical, no-nonsense strategies.

"The gap between what AI can do and what CEOs are actually doing is widening by the day. - Brett A. Schklar"

Denver, July 23

Brett A. Schklar, a top AI strategist and founder of AI–First Leadership™, just dropped a game-changing book: AI Without the BS™: The CEO's Playbook for Actually Getting AI Right.

This isn't your typical tech fluff--it's a straightforward guide designed to help CEOs cut through the noise and turn artificial intelligence into real business results. With AI transforming every corner of the business world, many leaders are still stuck treating it like a side project. Schklar calls out this hesitation, urging CEOs to stop playing small and focus on what he coins as Return on AI (ROAI)--the critical measure of AI's true impact on growth, efficiency, and innovation.

Why 2025 is the Year for AI Leadership

Artificial intelligence is no longer a futuristic experiment; it's fully operational and reshaping industries fast. Companies that drag their feet risk losing ground to competitors who are already using AI to scale operations, slash costs, and make smarter choices. But many CEOs remain frozen by fear or confusion about where to start.

Schklar warns, "The gap between what AI can do and what CEOs are actually doing is widening by the day. Over the next 12 to 18 months, ROAI must be every leader's top priority. It's not just about catching up--it's about staying relevant in today's cutthroat market."

A Practical Playbook for CEOs Ready to Lead

AI Without the BS offers a no-nonsense roadmap that helps CEOs move from pilot projects to enterprise-wide AI adoption.

Inside, leaders will find clear strategies for:

Driving innovation while managing risks

Building teams and cultures ready for AI

Shifting focus from short-term wins to long-term competitive edge

Measuring success through ROAI

Hiring and retaining AI-savvy talent

Speeding up AI implementation for quick, measurable results

"Every time a CEO uses AI to automate tasks or speed decision-making, they're freeing their people to focus on what matters: creativity, connection, and leadership," says Schklar. "That's smart business, not cheating."

Celebrate the Launch with Exclusive Events

To mark the book's release, AI-First Leadership(TM) is hosting several exciting events for business leaders:

July 29 (Morning): Virtual Book Signing & Q&A on LinkedIn and YouTube

July 29 (Evening): In-Person Book Signing at University of Colorado, Boulder

August 3: Private Executive Roundtable (Invite Only)

August 20 (Evening): Public Book Signing & Networking in Denver

This is your chance to get firsthand insights from Schklar and connect with other forward-thinking CEOs.

Don't Get Left Behind

AI is no longer optional--it's the new leadership mandate. AI Without the BS arms CEOs with the clarity and tools they need to transform AI from an intimidating challenge into their biggest strategic advantage.

Pre-order your copy now on Amazon in paperback or Kindle: https://bit.ly/AIWithoutBS

By focusing on keywords like "CEO AI leadership," "Return on AI," "AI implementation for business," and "AI strategy for executives," this rewrite aims to attract leaders searching for practical ways to master AI in their organizations.

- PRN

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Reader Comments

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Priya S
As a tech startup founder in Bangalore, I see many Indian companies treating AI as just another IT project. The cultural shift mentioned here is crucial - we need to stop fearing job losses and start empowering teams with AI tools.
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Aman W
Good points but the book seems very US-centric. Indian businesses face unique challenges - infrastructure issues, data privacy laws, and resistance to change. Would love to see an Indian edition addressing these realities.
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Shreya B
Our company implemented AI for customer service last year and saw 40% efficiency gains! But the real win was happier employees who could focus on complex cases. More Indian CEOs need to hear this message 👏
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Varun X
The timing couldn't be better! With India's digital economy booming, AI adoption will separate the winners from losers. Though I wish the book had more case studies from emerging markets like ours.
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Nisha Z
As an AI consultant, I see too many Indian firms wasting money on fancy pilots that go nowhere. This practical approach focusing on measurable ROAI is exactly what our business leaders need right now.

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