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KTR Launches Singidi Collective: A Rainbow of Sustainable Fashion & Cultural Pride

BRS Working President KT Rama Rao has launched the Singidi Collective, a sustainable fashion brand dedicated to preserving Telangana's indigenous craftsmanship and natural dye traditions. The brand's name, meaning "rainbow" in the local dialect, reflects its spectrum of colors derived entirely from plants, roots, and flowers. Founded by Vishwa Saradhi, Singidi aims to decolonize fashion choices by merging traditional wisdom with contemporary, gender-fluid designs. It operates on a philosophy of conscious living, collaborating directly with artisan clusters to create ethically made apparel for a discerning generation.

Key Points: Singidi Collective: KTR Launches Sustainable Fashion Brand

  • Revitalizes handloom heritage
  • Uses only plant-based natural dyes
  • Features gender-fluid contemporary designs
  • Direct collaboration with artisan clusters
2 min read

BRS leader KTR launches Singidi collective: New paradigm in sustainable fashion and cultural preservation

BRS leader KTR launches Singidi Collective, a sustainable fashion brand using natural dyes & handlooms to preserve Telangana's textile heritage.

"to decolonise our fashion choices and return to methods that honour both the earth and the artisan. - Vishwa Saradhi, Founder"

Hyderabad, December 26

In a significant step towards revitalising Telangana's handloom heritage and promoting eco-conscious consumption, BRS Working President KT Rama Rao on Friday formally launched Singidi Collective, a sustainable fashion brand dedicated to the preservation of indigenous craftsmanship and natural dye traditions, as per a press release by Bharath Rashtra Samithi.

Brs leader KTR launches Singidi Collective: a new paradigm in sustainable fashion and cultural preservation.

Speaking at the launch, the BRS leader lauded the initiative, stating, 'Telangana has always been a cradle of innovation in textiles, from Ikkat to Gollabama.' Singidi Collective represents the next evolution of this legacy, where our traditional wisdom of natural dyeing meets contemporary design.

It is heartening to see young entrepreneurs building brands that are not only economically viable but also ethically rooted. This is not just fashion; it is a statement on sustainability and the dignity of our weavers.

Named after the Telangana dialect for "rainbow", Singidi features a spectrum of natural hues made entirely from plants, roots, and flowers, eschewing toxic synthetic chemicals. The brand operates at the intersection of cultural preservation and environmental responsibility, ensuring that every garment tells a story of the soil it comes from.

Vishwa Saradhi, founder of Singidi Collective, remarked, 'We launched Singidi with a singular vision: to decolonise our fashion choices and return to methods that honour both the earth and the artisan.' Our collections are a result of deep research into lost dye recipes and indigenous weaves. We are grateful to KTR garu for his unwavering support of the handloom sector and for recognising our efforts to place Telangana's craftsmanship on the global map."

The collection features gender-fluid, contemporary silhouettes crafted from hand-spun, hand-woven textiles, targeting a generation that values transparency, provenance, and storytelling in their consumption choices.

Singidi Collective is a Hyderabad-based sustainable fashion house focused on organic cotton, natural dyes, and handloom textiles. With a core philosophy of "conscious living rooted in culture", the brand collaborates directly with artisan clusters to produce ethically made, environmentally positive apparel.

- ANI

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Reader Comments

A
Aman W
Great to see political leaders backing sustainable fashion. KTR has consistently supported Telangana's heritage sectors. The 'rainbow' concept from natural sources is beautiful. Wishing the Singidi team all the best!
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Rohit P
"Decolonise our fashion choices" - powerful statement. We need more Indian brands that are proud of their roots instead of blindly copying the West. Hope the pricing is accessible to the middle class though.
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Sarah B
As someone who works in the fashion industry, I appreciate the focus on gender-fluid silhouettes and transparency. The global market is hungry for authentic stories and ethical production. Telangana's weaves deserve this platform.
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Vikram M
While I support the cause, I hope this is not just another PR event before elections. Sustainable fashion needs consistent policy support, not just photo ops. The real test is whether weaver incomes actually improve in the long run.
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Divya L
Natural dyes from plants and flowers! ♻️ My grandmother used to talk about this. So happy to see this knowledge being revived and given a modern twist. Will definitely check out their collection online.

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