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Key Points

Ranjit Baruah, director of Aromica Tea, has introduced a meaningful tea blend named "Sindoor – The Pride" to honor the Indian Army's valiant actions during Operation Sindoor. The blend, a combination of Assam’s Halmari Gold Orthodox and premium CTC teas, serves as a gift to soldiers rather than a commercial product. The red hue of the tea symbolizes the traditional Sindoor, embodying strength and sacrifice. This unique initiative by Baruah highlights the unity and respect that can be shared through a simple, time-honored tradition: the comforting act of gifting tea.

Key Points: Ranjit Baruah Honors Indian Army with Assam Sindoor Tea

  • Ranjit Baruah creates Sindoor tea to honor Indian Army
  • Blend celebrates Operation Sindoor's success
  • Tea packs meant as gifts for soldiers, not for sale
  • Assam's tea heritage infused with national pride
3 min read

Brewing patriotism: Assam's 'Sindoor' tea raises a toast to Indian heroes

Ranjit Baruah of Aromica Tea unveils 'Sindoor' blend to honor Indian Army's Operation Sindoor.

"I launched 'SINDOOR – The Pride' to salute the forces. - Ranjit Baruah"

Guwahati, May 14

In the wake of the Indian Army's powerful response to the Pahalgam terror attack, a Guwahati-based tea entrepreneur has found a unique and deeply meaningful way to express solidarity and gratitude — through tea.

Ranjit Baruah, Director of Aromica Tea, has launched a special tea blend titled "Sindoor – The Pride", as a tribute to the Indian Armed Forces for their decisive strike in Operation Sindoor, conducted on May 7 in retaliation for the brutal killing of innocent tourists in Pahalgam, Jammu and Kashmir on April 22.

“Sindoor is a symbol of pride in Indian society. We are proud that India launched Operation Sindoor on May 7 in response to the Pahalgam terrorist attack. As a tea entrepreneur, I wanted to pay homage to the Indian Army in my own way. So, I launched a tea pack named ‘SINDOOR – The Pride’ as a salute to the forces,” said Ranjit Baruah.

This isn’t just another commercial product. Baruah made it clear that the tea packs are not for sale. Instead, they have been specially crafted to be gifted to the Indian soldiers, to offer a symbolic gesture of respect, appreciation, and unity.

“I have created these tea packs especially as gifts for the Indian Army. We celebrate every happy occasion with a cup of tea, and this is no different. This special blend has been made by combining Assam’s finest teas — Halmari Gold Orthodox and premium CTC. Rich red is the colour of the brew, which is reminiscent of Sindoor,” Baruah explained.

The tea, a blend of Halmari Gold Orthodox and CTC, is designed to capture the essence of Assam's tea heritage and the spirit of national pride.

The red hue of the tea mirrors the traditional sindoor — a powerful symbol of strength, sacrifice, and identity in Indian culture.

“This tea is not launched for commercial gain. We unveiled this blend in memory of Operation Sindoor. It's our way of celebrating the courage of our armed forces — with a meaningful cup of tea. I hope to distribute these packs to the Indian Army next week," he added.

With this kind of thoughtful initiative, Ranjit Baruah has brewed more than just tea. He has brewed a message of unity, honour, and patriotism.

As the nation salutes the courage of its armed forces, this humble yet powerful gesture from Assam reminds us that tribute can take many forms — even the warm comfort of a cup of tea.

- IANS

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Reader Comments

P
Priya K.
What a beautiful gesture! 🇮🇳 Tea is such an integral part of our culture, and to use it as a symbol of gratitude towards our soldiers is truly heartwarming. The sindoor connection makes it even more meaningful. Hats off to Mr. Baruah for this creative tribute!
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Amit S.
While I appreciate the sentiment, I wonder if this could be seen as commercializing military operations? Maybe the tea could be made available for citizens to purchase with proceeds going to martyrs' families. Just a thought.
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Rahul D.
Assam tea + patriotism = perfect combo! 🫖 Our soldiers deserve every bit of appreciation. The fact that it's not for commercial sale shows the purity of intention. Would love to see more such initiatives from different industries across India.
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Neha P.
As someone from Assam, I'm so proud to see our tea being used for such a noble purpose! The Halmari Gold blend is truly special - our jawans deserve nothing but the best. Hope this inspires more people to find unique ways to support our forces.
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Vikram J.
The symbolism is powerful - sindoor representing both our cultural heritage and the blood shed by our soldiers. But let's not forget that real support means ensuring proper equipment and welfare for our forces, not just symbolic gestures.
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Sunita M.
Chai pe charcha with a patriotic twist! 😊 It's these small, heartfelt initiatives that keep the spirit of nationalism alive in our daily lives. Maybe schools could use this story to teach children about creative expressions of patriotism.

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