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Key Points

Bloom has just earned a prestigious spot on India's Iconic Brand List for 2025. The travel brand stood out as the only representative from its sector this year. They've achieved this through their unique 'Bloom Way' approach that emphasizes consistent quality. The company is now rapidly expanding with plans to reach 25,000 rooms across multiple Indian cities.

Key Points: Bloom Named Iconic Brand of India 2025 Among Wipro Amul

  • Bloom recognized as sole travel sector representative in Iconic Brands list
  • Company follows 'Bloom Way' philosophy prioritizing product consistency
  • Technology-driven brand disrupting traditional hotel industry since 2012
  • Expanding rapidly with target of 25,000 rooms across India
2 min read

Bloom earns place on India's Iconic Brand List 2025

Bloom becomes the only travel brand recognized as Iconic Brand of India 2025, joining elite companies like Wipro and Amul while expanding to 5000 rooms nationwide.

"This year's theme of Culture, Creativity and Consistency resonates deeply with us at Bloom - Tom Welbury, Chief Product Officer"

Mumbai, September 29

Bloom, one of India's fastest growing consumer travel brands has been recognised as an Iconic Brand of India 2025 by ET Now | Times Group at a ceremony hosted in Mumbai. Bloom distinguished itself as the sole representative from the travel sector this year, joining a prestigious lineup of India's top brands including Wipro, Mahindra, Amul, and Reliance Jio to name a few.

Tom Welbury, Chief Product Officer, Bloom commented at the award ceremony: "This year's theme of Culture, Creativity and Consistency resonates deeply with us at Bloom. We've built the brand with unwavering commitment to what we call the 'Bloom Way,' where product quality and consistency are sacrosanct. We're truly honoured to be recognised among India's most iconic brands."

Bloom leverages technology to create and manage smart hotels for a new generation of young travelers. Founded in 2010, the brand was inspired and created by passionate individuals from the marketing, tech, travel and retail industries, including university professors. Bloom started by building and deploying the industry's first proprietary cloud-based hotel technology suite to deliver a consistent and reliable product offering. In July 2012 the first Bloom hotel prototype was launched under the Bloomrooms category, disrupting global hotel brands that have typically dominated India.

According to a company release, the Bloom platform continues to expand rapidly and is expected to reach 5000 rooms this year with locations across several Indian cities including Mumbai, Delhi, Bengaluru, Chennai, Pune, Gurugram, Hyderabad, Noida, Ahmedabad and Goa among others. The brand is currently targeting 25,000 rooms pan India. Bloom has been widely recognized as one of India's most loved consumer travel brands consistently topping rankings and winning awards from leading industry experts and journals.

- ANI

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Reader Comments

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Rohit P
Finally a homegrown brand challenging international hotel chains! Bloom's rooms are so well-designed and affordable. Used their Pune property last month - excellent value for money. Hope they expand to more tier-2 cities soon.
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Sarah B
As a frequent business traveler, I appreciate Bloom's consistency across cities. Their app makes booking and check-in so smooth. Well-deserved recognition! Though I wish they'd improve their breakfast options in some locations.
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Arjun K
This is what happens when Indian innovation meets hospitality! From professors to tech experts building this brand - truly inspiring. Make in India success story! 🎉
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Kavya N
Been following Bloom since their early days. Their growth from one prototype to 5000 rooms is incredible! Perfect for young travelers who want quality without breaking the bank. The Goa property is my favorite!
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Michael C
While the recognition is well-deserved, I hope Bloom maintains its quality as it scales to 25,000 rooms. Rapid expansion sometimes compromises service standards. Wishing them the best though - great concept!

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