BIG FM launches high-quality digital platform BIG Live

IANS May 20, 2025 232 views

BIG FM has strategically expanded its media presence with the launch of BIG Live, a comprehensive digital platform. The new platform offers curated content across diverse sectors like real estate, health, entertainment, and technology. By blending radio expertise with digital innovation, BIG Live aims to connect with modern, aspiring audiences. The launch represents a significant step in BIG FM's strategy to create a more integrated and engaging media ecosystem.

"BIG Live is a natural extension of BIG FM's content leadership" - Abe Thomas, CEO BIG FM
New Delhi, May 20: BIG FM, one of India's leading radio networks, on Tuesday announced the launch of BIG Live, a one-stop digital platform which offers curated, credible and culturally-relevant content.

Key Points

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Multi-vertical digital platform targeting aspirational audiences

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Combines radio and digital content strategies

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Provides contextual advertising opportunities

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Aims to build stronger community connections

BIG Live brings together the power of storytelling, intuitive user experience and targeted advertising, the company said in a statement.

It delivers content across a wide range of verticals such as real estate, automobile, health and wellness, entertainment, travel, food, fashion, finance, technology and jewellery.

"BIG Live is a natural extension of BIG FM's content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages," said Abe Thomas, CEO, BIG FM.

Today's audience craves more than just information and seek fuel for their ambitions.

"BIG Live is designed to deliver just that. For advertisers, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust," he added.

With this platform, BIG FM opens a new revenue stream while building a digital property that complements its core audio business.

With a sharper, more targeted and hyper-local approach, the radio network aims to help people connect better and build stronger communities, making it easier for users and service providers to engage and communicate meaningfully.

"We are thrilled to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp and ahead of the curve," said Sunil Kumaran, COO, BIG FM.

"With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences. It connects users with high-value content, serving as a hub where knowledge is blended with lively tone, encouraging meaningful action," he mentioned.

Reader Comments

Here are 6 diverse user comments reflecting Indian perspectives on BIG FM's digital platform launch:
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Rahul K.
Finally! A desi digital platform that understands our content needs. BIG FM has always been my go-to for local news and entertainment. Excited to see how they translate their radio magic to digital. Hope they include regional language options soon! 🇮🇳
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Priya M.
The hyper-local approach is much needed. Most digital platforms focus only on metro cities, but India lives in its small towns. If BIG Live can deliver quality content in Tier 2/3 cities, it'll be a game changer. Fingers crossed! 🤞
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Arjun S.
Not sure how this will stand out from existing platforms like Dailyhunt or InShorts. The real test will be content quality - hope it's not just repackaged clickbait. BIG FM has good reputation though, so giving benefit of doubt.
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Neha T.
As a small business owner, I'm most interested in their targeted advertising claims. If they can really connect us with local audiences better than Facebook ads, it could revolutionize digital marketing for Indian SMEs. Waiting to try! 💼
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Sanjay P.
Good move by BIG FM to go digital. But they must ensure the platform remains lightweight - many of us still use basic smartphones with limited data. Heavy apps with too many ads won't work for middle-class India. Simplicity is key!
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Meena R.
Hope they include content for homemakers too! Finance, health and food sections sound useful. Would love to see practical tips for Indian households - maybe even regional recipes and budgeting advice. Digital should be for everyone, not just young professionals.

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Tags:
BIG FM Digital Media Abe Thomas Sunil Kumaran Content Platform Radio Network