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Key Points

The Board of Control for Cricket in India (BCCI) has announced a significant sponsorship deal with Apollo Tyres. This partnership marks Apollo Tyres' first major entry into cricket sponsorship, with their logo set to appear on Indian men's and women's team jerseys. The deal, spanning two and a half years, was secured through a competitive bidding process. Both BCCI and Apollo Tyres executives expressed excitement about this collaboration, highlighting its strategic importance and potential for mutual growth.

Key Points: Apollo Tyres Bags BCCI Team India Sponsorship Deal

  • Apollo Tyres first major cricket sponsorship
  • Two-and-a-half-year partnership ending March 2028
  • Replaces previous Dream11 sponsorship
  • Secured through competitive bidding process
2 min read

BCCI announces Apollo Tyres as new lead sponsor of Team India

Apollo Tyres secures landmark lead sponsorship for Indian cricket teams across men's and women's formats through 2028

"This is more than a commercial agreement; it's a partnership between two institutions - Devajit Saikia, BCCI Secretary"

Mumbai, Sep 16

The Board of Control for Cricket in India (BCCI) on Tuesday announced a landmark partnership with Apollo Tyres, a leader in the global tyre industry, as the new lead sponsor of Team India.

The agreement spans two and a half years, concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.

This marks Apollo Tyres' first-ever foray into Indian cricket, a strategic move to align with a sport that resonates deeply with the nation, the BCCI said in a release.

"The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket," it added.

BCCI Secretary Devajit Saikia said, "The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo's first major sponsorship in Indian cricket, which speaks volumes about the sport's unparalleled reach and influence. This is more than a commercial agreement; it's a partnership between two institutions that have earned the trust and respect of millions."

"We are delighted to welcome Apollo Tyres as our new lead sponsor. This is a momentous occasion, bringing together two of India's most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success," Rajeev Shukla, Vice-President, BCCI, added.

Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said, "Cricket's unmatched popularity in India and worldwide makes it an honour for us to become the lead sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide."

- IANS

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Reader Comments

P
Priya S
Hope this means more investment in women's cricket too! The women's team deserves equal support and visibility. Let's see if Apollo Tyres promotes both teams equally.
R
Rohit P
Another sponsorship change? Just when we got used to Dream11 on the jersey. Hope the players don't get distracted by these frequent changes. The focus should remain on cricket performance.
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Neha E
Apollo Tyres makes quality products, so this feels like a good match. Much better than having betting companies sponsor our national team. At least it's a manufacturing company with real products!
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Michael C
Interesting move! As an expat in India, I've noticed how cricket sponsorships become part of national identity. Apollo Tyres will get incredible visibility across the cricket-loving world.
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Siddharth J
BCCI keeps breaking sponsorship records! This shows the massive commercial power of Indian cricket. But hope some of this money goes to grassroots development and not just to already rich players.

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