BAPS' PSM 100 case study recognised as IIM-A's best case study for 2024

IANS April 21, 2025 240 views

The Pramukh Swami Maharaj Centenary (PSM 100) case study has been acclaimed as the best research at IIM Ahmedabad for 2024. Prepared by renowned professors, the study explores innovative project management strategies during a massive global celebration. The research highlights how technology and strategic planning enabled a frugal yet high-quality mega event. This recognition underscores the significant academic and organizational insights derived from BAPS' landmark centenary celebrations.

"Mega projects can be frugal without sacrificing quality and sustainability" - IIMA Case Study Report
New Delhi, April 21: In a remarkable development, the Pramukh Swami Maharaj Shatabdi Mahotsav (PSM 100) has been recognised as the best case study of 2024 by the Indian Institute of Management - Ahmedabad (IIMA).

Key Points

1

BAPS Centenary Case Study honored by IIM Ahmedabad

2

Mega event management research recognized nationally

3

Project involved 12.1 million visitors worldwide

4

Professors Mukherjee and Soman lead research

The centenary celebrations of Pramukh Swami Maharaj were organised at various BAPS temples and centres across the world, and they witnessed lakhs of Swaminarayan Sanstha members celebrating his invaluable contributions to society. Swami Maharaj's lifelong efforts to better the society have remained an 'inspirational force' and 'guiding light' for volunteers across the world.

'Pramukh Swami Maharaj Shatabdi Mahotsav: Design of a Mega Project' was recently honoured along with the prestigious Philip Thomas Memorial Case Award as the best case study, registered at the IIMA case centre in 2024.

Notably, the case studies are one of the most impactful ways of learning at IIM Ahmedabad. Professors create case studies on a wide range of topics, which are then thoroughly reviewed by a selection committee at the end of each academic year.

The case study 'Pramukh Swami Maharaj Centenary Festival: Design of a Mega Project' was prepared by Professor Saral Mukherjee and Professor Chetan Soman. Rashid K Khadher was the research associate, and the research assistance was provided by Manan Gandhi.

The centennial celebrations of Pramukh Swami Maharaj (1921-2016) were organised by Bochasanwasi Akshar Purushottam Swaminarayan Sanstha (BAPS) on a massive scale, with more than 12.1 million visitors.

This centenary festival also provided many important lessons from the point of view of project management.

The case looks at the event (PSM 100) from a viewpoint of project management and identifies lessons related to the design and execution of mega projects. The case highlights the role of technology in enabling the scale of operations and the way the various design elements complement each other.

It indicates that mega projects can be frugal without sacrificing quality and sustainability.

The case presents the spirit of experimentation and learning driving the knowledge management practices, which help BAPS in perfecting event management from one celebration to another.

Reader Comments

P
Priya M.
What an incredible achievement! Pramukh Swami Maharaj's legacy continues to inspire millions. The scale of 12.1 million visitors is mind-blowing! 🙏
R
Rahul K.
As an IIM-A alumnus, I know how rigorous their case study selection process is. This recognition speaks volumes about the organizational excellence of BAPS. The project management insights must be phenomenal.
A
Anjali P.
While this is impressive, I wonder if the case study adequately addresses the environmental impact of such mega-events. Sustainability should be a key consideration in project management studies.
S
Sanjay D.
The combination of spirituality and management principles is fascinating! Would love to read this case study - hope IIM-A makes it available to the public.
N
Neha T.
My parents attended the PSM 100 celebrations and still talk about how smoothly everything was organized. The volunteer dedication was next level! ❤️
V
Vikram J.
This case study could be a game-changer for event management professionals. The "frugal without sacrificing quality" approach is particularly interesting in today's economic climate.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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BAPS Pramukh Swami Maharaj IIM Ahmedabad Case Study Project Management Indian Education
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