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Key Points

Audi India has launched Drive Sure, a specialized driver training program aimed at enhancing safety and skills for luxury car owners and chauffeurs. The initiative focuses on bridging the gap between high-performance vehicle technology and driver readiness. With tailored courses for young drivers and chauffeurs, the program emphasizes responsible driving on varied terrains. Audi aims to foster a culture of safety while reinforcing its commitment to India’s mobility landscape.

Key Points: Audi India Launches Drive Sure for Safe Luxury Car Driving

  • Audi Drive Sure trains drivers for performance cars
  • Covers young drivers and chauffeurs
  • Aligns with India’s road safety goals
  • Builds on Audi’s 20-year legacy in India
2 min read

Audi India unveils Audi Drive Sure for responsible driver education

Audi India introduces Drive Sure, a driver training program to enhance safety and skills for luxury car owners and chauffeurs on all terrains.

"We intend to create a generation of drivers who respect power as much as they master it. – Balbir Singh Dhillon, Head of Audi India"

Mumbai, May 22

Audi, the German luxury automotive brand, launched 'Drive Sure', a strategic driving training program. Aimed at empowering performance-oriented car owners and drivers to be safe, skilled and responsible behind the wheel. Audi Drive Sure will equip drivers with advanced technical expertise and safety awareness.

Audi Driving Program is curated for luxury car owners to equip them with confidence to drive responsibly on all terrains and driving situations. The program will involve a comprehensive workshop, which will help prepare the participants to handle the responsibility that comes with driving performance-oriented vehicles.

The program addresses India's road safety agenda by aiming to bridge the gap between modern vehicle technologies and driver readiness.

Audi Drive Sure addresses these gaps through a dual curriculum for young drivers and chauffeurs. The program builds on Audi's two-decade-long presence in India, where it has delivered over 100,000 vehicles. Customer loyalty has been a crucial factor; today, every fourth car sold in India is to an existing customer.

Balbir Singh Dhillon, Head of Audi India, said, "At Audi, 'Vorsprung durch Technik' is more than just an engineering principle, it is a commitment to societal progress. Audi Drive Sure embodies this ethos by addressing a critical gap in India's mobility landscape: the intersection of performance-oriented technology and human readiness."

Dhillon added that Audi India intends to train young drivers to be able to drive in difficult terrains and under various driving situations.

"We intend to create a generation of drivers who respect power as much as they master it. By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviors."

Audi also mentioned that, for chauffeurs, a special training program has been curated, imparting knowledge about elite grooming & professional conduct, safe driving behavior and Audi Technology, in a bid to ensure chauffeurs reflect the brand's luxury image.

According to government data around 180,000 people died in road accidents in India during the year 2024. A large number of accidents happened in India because of over speeding, drunken driving, driving on wrong side and Jumping red light.

- ANI

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Reader Comments

R
Rahul K.
Great initiative by Audi! Our roads desperately need more responsible drivers, especially those handling powerful cars. Hope other luxury brands follow suit. Though I wonder if the training will be accessible to non-Audi owners too? 🤔
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Priya M.
Finally someone addressing chauffeur training! So many luxury cars are driven recklessly by drivers who don't understand the vehicle's capabilities. The grooming aspect is a nice touch too - first impressions matter in premium service.
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Arjun S.
While this is good, I hope they don't charge exorbitant fees for the training. Safety education should be affordable. Also, most accidents happen with regular cars - maybe Audi can share their knowledge with mass-market brands?
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Neha T.
As someone who recently bought an Audi, I'm thrilled about this! Indian roads can be unpredictable and having proper training will give me more confidence. Hope they include defensive driving techniques for our chaotic traffic conditions 🚗💨
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Vikram J.
Good concept but will it really change behavior? Many rich kids buy these cars to show off speed. Training is useless unless accompanied by strict enforcement of traffic rules. Our system lets offenders get away too easily.
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Sunita R.
The focus on young drivers is much needed. My nephew just got his license and wants a sports car - I'd feel much better if he went through proper training first. Maybe Audi could partner with driving schools to reach more people?

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