Mumbai, May 2
Audi India, the premium arm of German automaker Audi AG, has announced a price hike again, up to 2 per cent across its models effective May 15.
The decision comes in response to mounting input costs and unfavourable currency exchange rates.
The ex-showroom prices of popular models such as the Audi A4, Audi A6, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS Q8, Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi e-tron GT and Audi RS e-tron GT range will reflect the increase.
This is the second price revision in less than six months. The company raised prices by up to 3 per cent in January 2025, citing similar cost pressures.
Commenting on the latest move, Balbir Singh Dhillon, Head of Audi India, said, "We are implementing a price adjustment of up to 2 per cent due to an increase in the exchange rate and input cost. This correction is essential for Audi India and our dealer partners to ensure sustainable growth. We remain committed to minimising the impact of the price hike on our valued customers."
The current Audi India portfolio includes a mix of internal combustion and electric models such as the Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS Q8, Q8 e-tron, Q8 Sportback e-tron, e-tron GT, and RS e-tron GT.
With inflationary pressures continuing to affect the automotive sector globally, luxury carmakers like Audi are walking a tightrope between managing operational costs and maintaining customer satisfaction.
The latest hike underscores the ongoing volatility in global supply chains and input pricing, with automakers across segments navigating similar challenges.
— ANI
Reader Comments
Another price hike? Audi is becoming less accessible for middle-class aspirational buyers like me. Was saving up for Q3 but now the goalpost has moved again 😔 Maybe time to look at other German brands or wait for year-end discounts.
Understand the cost pressures but 2 hikes in 6 months is too much! At this rate, even their electric vehicles (which are already expensive) will be out of reach. Government should consider reducing import duties on EVs to promote adoption. #GreenIndia
As an existing Audi owner, I feel the service and quality justify the price. But frequent hikes might push new buyers towards Volvo or Mercedes which seem more stable with pricing. Hope Audi India improves local manufacturing to reduce forex dependency.
Luxury car market operates differently - people who can afford ₹70L+ cars won't mind 2% increase. But it's the principle that matters! Shows how vulnerable we are to global supply chain issues. Make in India needs to happen faster for premium segments too 🇮🇳
Smart move to announce this before festive season. Many will rush to buy now before May 15 hike. Marketing strategy or genuine cost pressure? 🤔 Either way, Indian luxury car market is booming despite these increases - shows our purchasing power is growing!
The e-tron models getting more expensive is disappointing. We need to encourage EVs, not make them costlier! Maybe time for Indian luxury brands (yes, looking at you Tata and Mahindra) to step up their game in premium electric segment. Opportunity knocking!
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