Key Points

Aamir Khan is taking a stand against piracy with dedicated anti-piracy teams for his latest film. He's introducing an innovative Rs 100 pay-per-view model to make cinema more accessible. The actor acknowledges the high costs of multiplexes but emphasizes reaching underserved audiences. His platform also aims to support new creators with flexible monetization choices.

Key Points: Aamir Khan Launches Rs 100 Pay-Per-View to Combat Piracy

  • Aamir Khan appoints anti-piracy teams for Sitaare Zameen Par
  • Introduces Rs 100 pay-per-view model for wider accessibility
  • Highlights high costs of multiplexes as a barrier for audiences
  • Discusses empowering creators with flexible monetization options
3 min read

We have appointed anti-piracy teams: Aamir Khan discusses piracy issue, affordable cinema

Aamir Khan introduces affordable cinema model at Rs 100 while tackling piracy with anti-piracy teams for Sitaare Zameen Par.

"The pay-per-view model may help reduce piracy... It also gives some hope to creative people. – Aamir Khan"

Mumbai, July 31

Bollywood actor Aamir Khan on Wednesday spoke about piracy concerns surrounding his latest film Sitaare Zameen Par and also highlighted the need for making cinema more accessible and affordable to wider audiences.

Speaking to ANI, he said, "We have appointed anti-piracy teams who remove pirated links from the internet... The pay-per-view model I'm introducing, where people can watch a film for Rs 100, may help reduce piracy... It also gives some hope to creative people... It will not bring any change to the theatre chain because the experience is completely different..."

On high ticket prices and food and beverage rates at multiplexes, Khan said, "I think multiplexes have been made since 2005-2006. And because of that, their investments are so heavy. The rent they pay in big cities are very high. And the kind of convenience they give in multiplexes. It is very posh and high-level, and thus the cost of those things increases. The cost of tickets increases. The cost of food and drinks also increases. It is like when you go to a 5-star hotel. You will get the same tea at a very low price. In a 5-star hotel, you will get it at a very high price. Because in a 5-star hotel, they are giving you more facilities. They are giving you a 5-star environment."

Aamir Khan has announced that 'Sitaare Zameen Par' will be released on the official YouTube channel of Aamir Khan Talkies from August 1 under a pay-per-view model. The film, which was released in theatres on June 20, is a sequel to 'Taare Zameen Par' and features Khan as a basketball coach training a team of neurodivergent children.

Addressing the affordability issue further, Khan said, "Most of the multiplexes. I won't say every multiplex. But most of the multiplexes have become very posh. Until you don't have a certain level of economic earnings, you won't be able to go there. The model I have made also addresses that. The people who can't afford such a posh environment. They are my audience. I want to reach them. In this way, every person can enjoy the cinema. They can enjoy the cinema of their choice."

The ace star shared that his platform also gives opportunities to creative people, especially those who are new. Another thing is that the creative people. If we release films on this model. Or make more content. I am doing it on my channel. A lot of things on my channel are free. There are a lot of videos that you can watch for free. So the creator has a choice. What should I show for free? How much money should I charge?"

Speaking about Sitaare Zameen Par, in this sports drama, Aamir Khan plays the role of a basketball coach tasked with training a group of neurodivergent children. The film also stars Genelia Deshmukh and is directed by Prasanna. It was released in theatres on June 20.

- ANI

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Reader Comments

S
Sarah B
As someone working in digital content, I appreciate Aamir's balanced approach - offering both free and paid content. But will ₹100 really stop piracy? The quality difference between pirated cam rips and official streams is massive though!
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Priya S
His comparison with 5-star hotels is spot on! But multiplex owners should also consider special discount days for students and senior citizens. In small towns, people still prefer single-screen theaters for the authentic 'filmy' experience 😊
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Aman W
Respectfully disagree about piracy teams being effective. The moment they take down one link, 10 more pop up. The real solution is making content easily available at fair prices - which Aamir is trying. Hope other stars follow!
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Nisha Z
As mother of a special needs child, I'm so happy Aamir is making movies about neurodivergent kids! The theater experience is difficult for us, so this pay-per-view option is godsend. Already booked for tomorrow's show ❤️
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Karthik V
Good initiative but ₹100 is still high for rural audiences where daily wages are ₹300-400. Hope they introduce regional pricing or family packs. Also, what about internet data costs? That's another barrier for many Indians.

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