Key Points

Acclaimed filmmaker Anubhav Sinha is launching a unique nationwide tour to understand the disconnect between film production and audience expectations. His 'Chal Picture Chalein Tour' will cover 15-25 small cities, allowing him to directly interact with local cinema enthusiasts. Sinha aims to bridge the communication gap that has emerged in the Hindi film industry over recent years. By meeting theatre owners, managers, and local audiences, he hopes to gain deeper insights into evolving viewer preferences.

Key Points: Anubhav Sinha Launches Bollywood Audience Insight Tour

  • Filmmaker plans 15-25 city tour to connect with local cinema audiences
  • Investigating communication gap between Bollywood and viewers
  • Exploring changing audience expectations in small cities
  • Launching 'Chal Picture Chalein Tour' to understand film consumption
4 min read

Anubhav Sinha announces tour, to understand difference between demand and supply in cinema

Filmmaker Anubhav Sinha embarks on nationwide tour to bridge cinema's demand-supply gap and understand audience expectations

Anubhav Sinha announces tour, to understand difference between demand and supply in cinema
"I need to know what the audience is asking for - Anubhav Sinha"

Mumbai, Oct 7

Filmmaker-producer Anubhav Sinha, who is known for 'Mulk', 'Thappad', 'Bheed' and others, is set to embark on his nationwide tour to small cities. On Tuesday, the filmmaker took to his Instagram, and shared a video of himself talking to the camera.

The filmmaker said in the video that the purpose of the tour is to talk to the cinema enthusiasts, and the consumers of films, and understand what is leading to the gaping difference between the demand and supply curve in cinema.

He said, "I have been thinking for a long time that for the last few years, for the last 3-4 years, every Friday when movies are released we, the Hindi film industry, especially in Mumbai which is known as Bollywood a new theory is being formed that now this type of action will work or now love story will work or this movie was made because of this or this movie was not made. Because of this The communication gap between the filmmakers, directors, producers, actors and audience is the most unprecedented in current times".

He further mentioned that he reads a lot of things on Facebook, Instagram, Twitter so there is a response from the audience and he feel that the ability to understand each other in conversations has come down a lot.

He went on, "There are two types of people in Bombay. One is the people of Bombay, who may not be Maharashtrians but they grew up in Bombay so all their upbringing is in Bombay. And there are people like me who came to Bombay 20, 15, 25, 30 years ago from small cities. So I personally feel that I understand small cities. I am from Banaras, I studied in Aligarh. I understand small cities, I know what they are thinking, what they want. But I had gone to Banaras before and this time I roamed the streets of Banaras, I met a lot of people I met youngsters, and I realized that the Banaras that I had left 30 years ago has also moved on from its place. So I don't know as much as I think I know and I felt that as a filmmaker, as a writer, as a producer I need to know what the audience is asking for and I have decided".

He continued, "I am announcing this to you that in the next two months, I will go to at least 15, 20, 25 small cities I will go there, I will meet people there I will meet the local audience, I will want to go to theatres. What do these people want to see and what are they expecting from Bollywood? I, as a writer, as a director, as a producer suddenly felt the need to go there. We don't get a chance to directly talk to the audience. So, I am going, I feel the need to go and I will go and meet the people, meet the local people There is an excuse that I will get to eat good food".

"I am always restless for that I will go to the shops, meet people, go to the theatres I will talk to the theatre managers, talk to the theatre owners I feel that if I do this mission in the next two months I will be able to understand much better what is it that the audience is looking for. The name of my entire tour is 'Chal Picture Chalein Tour'. So, I am leaving for the 'Chal Picture Chalein Tour' and I will come and meet you all. I will try to inform you before I reach your city that I am coming so that I can meet you all, let's talk", he added.

- IANS

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Reader Comments

R
Rohit P
As someone from Lucknow, I can tell you we're tired of the same old Mumbai-centric stories. We want films that reflect our realities, our culture, our aspirations. Kudos to Sinha for taking this initiative!
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Arjun K
This is exactly what Bollywood needs right now. The disconnect between filmmakers and audiences is real. We want good stories, not just big stars and fancy locations. 'Chal Picture Chalein Tour' sounds promising! 🎬
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Sarah B
While I appreciate the effort, I hope this isn't just another PR exercise. Real change happens when the insights gathered actually translate into better films. Let's wait and see if this tour makes a difference.
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Vikram M
Small city audiences are not some alien species! We watch global content, we have sophisticated tastes, and we want quality entertainment. Stop treating us like we only want masala films. Good move, Anubhav!
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Michael C
Interesting approach. In Hollywood too, there's often a disconnect between studios and audiences. Maybe more filmmakers should do this kind of grassroots research. The food excuse is pretty relatable too! 😄
K
Kavya N
As a film student from Indore, this gives me hope. Maybe now we'll see more authentic stories from different

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