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Key Points

Amul has announced price reductions on over 700 products following the GST rate cut. The changes take effect on September 22nd when the revised GST rates become official. Products like butter, milk, ice cream, and cheese will see significant price drops across all categories. This move aims to increase consumption while benefiting both farmers and consumers across India.

Key Points: Amul Cuts Prices on 700 Products After GST Rate Reduction

  • Price cuts affect butter, ghee, UHT milk and ice cream categories
  • Butter 100g drops from Rs 62 to Rs 58 effective September 22
  • Ice cream tubs see Rs 15 reduction while cheese blocks drop Rs 30
  • Initiative aims to boost low per capita dairy consumption in India
2 min read

Amul revises prices of over 700 products to pass on GST rate cut benefit from Sept 22

Amul reduces prices on butter, milk, ice cream & cheese after GST cut. Over 700 products get cheaper starting Sept 22, benefiting 36 lakh farmers and consumers.

"Amul believes the reduction in prices will spur consumption of a wide range of dairy products - Amul Statement"

New Delhi, September 20

Amul on Saturday announced a revised price list of over 700 products offering the full benefit of GST reduction to its customers, effective September 22, the date the revised GST rates come into effect.

This revision is across the range of product categories including butter, ghee, UHT milk, ice-cream, cheese, paneer, chocolates, bakery range, frozen dairy and potato snacks, condensed milk, peanut spread and malt-based drink.

After the revision, butter (100 gram) will cost Rs 58 instead of Rs 62. Maximum Retail Price (MRP) Amul Taaza Toned Milk 1L TP will be Rs 75, Rs 2 less. Amul Gold Standardised Milk 1L TP has been reduced to Rs 80.

In the ice cream segment, Tub Vanilla Magic 1L will be priced at Rs 180, less by Rs 15.

Amul processed cheese block 1 kg will be priced at Rs 545 which was previously priced Rs 575. The new price of Amul Peanut spread 900 gram will be Rs 300, instead of Rs 325.

"As a cooperative owned by 36 lakh farmers, Amul believes the reduction in prices will spur consumption of a wide range of dairy product,s particularly Ice cream, cheese and butter as the per capita consumption remains very low in India, creating a large growth opportunity," Amul said in a statement.

The dairy co-operative further added that the reduction in GST will help to increase Amul's share of the consumers' revenue to the producer in a much larger way, so it benefits both producers and consumers.

"Through this initiative, Amul continues to strengthen its legacy of serving consumers while sustaining the growth and welfare of farmers, ensuring that quality, affordability, and trust remain at the forefront of its operations," the statement added.

Amul has already taken the initiative to communicate the changes in prices to its trade partners including distributors, Amul Parlours and retailers across India, the statement added.

- ANI

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Reader Comments

R
Rohit P
Hope retailers actually implement these price cuts. Sometimes they continue selling at old prices even after MRP reduction. Government should monitor this properly.
A
Aman W
₹15 less on ice cream tub? That's actually significant! Amul ice creams are already better priced than international brands. This makes them even more affordable for family treats. 🍦
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Sarah B
As an expat living in India, I appreciate how Amul maintains quality while keeping prices reasonable. The peanut spread price cut is welcome - it's become a staple in our kitchen!
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Vikram M
While price reduction is good, I hope this doesn't affect farmer incomes. Amul says it benefits both producers and consumers - hope that's actually true on ground level.
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Nikhil C
The cheese block price drop from ₹575 to ₹545 is substantial! As someone who uses cheese regularly in cooking, this will help manage monthly grocery bills better.
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Kavya N
Good move by Amul! Other dairy companies should follow suit. GST reduction benefits should reach consumers, not just remain with companies. 👏

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