Key Points

Voting will take place on Friday at a city hotel, with the spotlight firmly on the battle between popular actress Shwetha Menon and actor-turned-BJP leader Devan for the coveted president’s chair.

If Menon prevails, she will make history as the first woman to lead AMMA since its inception.

The race for the general secretary’s post is equally gripping, with actress Kuku Parameswaran taking on veteran actor Raveendran.

A victory for Parameswaran would also mark the first time a woman has held this powerful position.

An AMMA member, speaking on condition of anonymity, described the contest as “touch and go” with no clear favourite.

“There’s no official panel this time. Each candidate is fighting their own battle. The presidential and secretary contests are both 50-50, and while 500 members are eligible to vote, turnout may only reach about 50 per cent,” the member said.

Tensions have been high in the run-up to polling. Last week, AMMA’s ad-hoc committee issued a gag order, warning members against speaking to the media about internal matters until after the election.

This followed a public war of words between actresses Ponnamma Babu and Mala Parvathy over the association’s finances.

The spat reportedly drew concern from industry icons Mohanlal and Mammootty, prompting election officials to threaten strict action against violators.

Beyond the electoral drama, the incoming leadership will inherit significant challenges, including unresolved issues with the Income Tax Department.

“Whosoever wins, the new committee has a tough road ahead,” a member said, with history potentially in the making and key positions up for grabs, AMMA’s 2024 election is shaping up as a defining moment for the organisation -- and perhaps a turning point for women’s representation in Malayalam cinema’s most influential body.

- IANS