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Key Points

Ajay Devgn and Nishant Pitti have teamed up to launch Qorum, a new Indian luxury watch brand. They're challenging the notion that luxury must be expensive by creating accessible, high-quality timepieces. The watches feature premium materials like brushed steel cases and leather straps with intricate detailing. Qorum represents a significant step in putting Indian watchmaking on the global luxury map.

Key Points: Ajay Devgn and Nishant Pitti Launch Qorum Indian Luxury Watches

  • Qorum Watches combines precision engineering with timeless Indian design aesthetics
  • The brand challenges the high-cost perception often associated with luxury watchmaking
  • Limited-edition releases will be individually numbered for collectibility
  • The "Time Is About to Change" campaign features Ajay Devgn in cinematic visuals
  • Each timepiece is designed to complement both professional and casual settings
  • The brand emphasizes Indian craftsmanship while meeting global quality standards
2 min read

Ajay Devgn and Nishant Pitti redefine Indian luxury with launch of Qorum Watches

Bollywood star Ajay Devgn and EaseMyTrip founder Nishant Pitti unveil Qorum Watches, making luxury timepieces accessible and proudly Indian.

"Luxury should inspire, not intimidate - Ajay Devgn, Co-Founder of Qorum"

Mumbai/New Delhi, October 5

Two icons of Indian excellence, actor Ajay Devgn and EaseMyTrip Founder Nishant Pitti, have joined hands to unveil Qorum Watches, a new Indian luxury watch brand that challenges convention: "Luxury doesn't always come at a cost."

Qorum celebrates India's craftsmanship and modern confidence, bringing precision engineering and timeless design within reach of those who value both authenticity and affordability.

"Luxury should inspire, not intimidate," said Ajay Devgn, Co-Founder and Brand Ambassador of Qorum. "With Qorum, we wanted to make fine watchmaking accessible because true luxury lies in how it makes you feel, not in how much it costs."

Nishant Pitti, Co-Founder of Qorum and the visionary behind EaseMyTrip, added, "Indians have long admired global watch brands. It is time the world admired ours. Qorum is a tribute to Indian design, integrity, and ambition, crafted to global standards yet proudly homegrown."

Qorum's timepieces embody strength and sophistication, featuring finely brushed steel cases, intricate detailing, and premium leather straps. Each piece is designed to complement both boardroom confidence and everyday elegance.

Soon, limited-edition watches will be released that will be individually numbered and include a personal note from the founders, making each timepiece truly collectible.

The brand's visual identity and campaign "Time Is About to Change" showcase Ajay Devgn in a cinematic portrayal of time, power, and purpose, echoing Qorum's belief that luxury can be Indian, accessible, and everlasting.

The exclusive collection is now available at www.qorumindia.com, with early-buyer benefits and personalisation options.

Qorum Watches is an Indian luxury watch brand co-founded by Ajay Devgn and Nishant Pitti. Designed in India and crafted to global standards, Qorum redefines how luxury is experienced by proving that true luxury doesn't always come at a cost.

- ANI

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Reader Comments

R
Rohit P
Ajay Devgn's involvement gives this brand instant credibility. Love the "luxury doesn't always come at a cost" philosophy. Perfect for young professionals like me who want quality without breaking the bank.
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Michael C
As someone who collects watches, I'm cautiously optimistic. The partnership between entertainment and business could work well, but the real test will be in the craftsmanship and movement quality. Hope they deliver on their promises.
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Ananya R
Just visited their website - the designs look stunning! The personal note from founders is such a nice touch. This is exactly what Make in India should be about - premium products with Indian soul. 👏
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Sarah B
While I appreciate the initiative, I hope they maintain quality control. Many Indian luxury brands start strong but compromise on materials later. Fingers crossed Qorum maintains their standards! 🤞
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Vikram M
Nishant Pitti from EaseMyTrip knows how to build successful brands. Combined with Ajay Devgn's mass appeal, this could be a game-changer for Indian luxury goods. Excited to see where this goes!
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Kavya N
The "Time Is About to Change" campaign sounds intriguing! Love that they're focusing on both boardroom and everyday wear. Perfect for our busy Indian lifestyles where we need versatile accessories.

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