Affordable 5G phones cross 100 pc growth in India, Apple shines in premium segment

IANS May 6, 2025 508 views

India's smartphone market is experiencing a transformative shift with affordable 5G devices driving massive growth. Vivo leads the 5G smartphone segment, capturing 21% market share, while brands like Xiaomi and Motorola fuel the budget-friendly trend. Apple is making significant strides in the premium segment, growing 25% year-on-year. Experts predict the market will be shaped by affordable 5G access, on-device AI, and local manufacturing trends.

"Affordable 5G is a growing baseline expectation" - Prabhu Ram, CMR
Affordable 5G phones cross 100 pc growth in India, Apple shines in premium segment
New Delhi, May 6: Led by affordable devices, 5G smartphone shipments accounted for 86 per cent of the overall Indian market in the January-March quarter, marking a 14 per cent annual increase, according to a new report.

Key Points

1

5G smartphones hit 86% market share in Q1 2025

2

Vivo and Samsung dominate affordable segment

3

Apple grows 25% in premium market

Notably, 5G smartphones priced between Rs 8,000 and Rs 13,000 recorded over 100 per cent YoY growth, reflecting surging demand for affordable 5G access, said the report by CyberMedia Research (CMR).

Vivo led the 5G smartphone market with a 21 per cent market share, followed by Samsung at 19 per cent.

The premium segment continued to grow, buoyed by strong demand for 5G-enabled and AI-ready smartphones, said the report.

"The Rs 10,000 and lower 5G smartphone segment witnessed over 500 per cent YoY growth in Q1 2025. This reflects strong consumer appetite for affordable 5G smartphones," said Menka Kumari, senior analyst at CMR.

Brands such as Xiaomi, POCO, Motorola and Realme are leading this surge, she mentioned.

While the affordable smartphone segment grew a modest 3 per cent YoY, the value-for-money segment declined by 6 per cent, reflecting a continued shift toward premium smartphones.

Apple posted a 25 per cent growth YoY, and captured an 8 per cent market share, driven by strong demand for premium smartphones and a broader retail presence in India.

The iPhone 16 series, including the iPhone 16e, significantly contributed to this growth, with Apple's market share in the super-premium segment rising 28 per cent YoY and the uber-premium segment (Rs 1,00,000 and above) up 15 per cent, the report mentioned.

In 2025, CMR anticipates the Indian smartphone market to witness moderate growth, with shipments growing in single digits.

"In the quarters ahead, India's smartphone market will be shaped by three converging forces: the mainstreaming of affordable 5G, the rapid infusion of on-device AI, and the growing acceleration for supply chain localisation," said Prabhu Ram, VP at CyberMedia Research (CMR).

As the premium segment accelerates on the back of AI integration, brands that fail to evolve beyond price-based competition in the value-for-money segment will face margin and relevance pressures.

"Concurrently, affordable 5G is a growing baseline expectation, amidst intensifying competition. With geopolitical shifts accelerating local manufacturing, India is poised to become both a key market and a critical node in the global smartphone value chain," Ram added.

Reader Comments

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Rahul K.
This is fantastic news! 5G becoming affordable means more Indians can access high-speed internet. I recently bought a Realme phone under ₹12k with 5G and the difference is night and day compared to my old 4G device. Jio and Airtel pushing 5G rollout helps too 🇮🇳
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Priya M.
Apple growing 25% YoY shows how aspirational Indian consumers have become. But honestly, iPhones are still overpriced for most middle-class families. I'd rather buy a ₹15k Vivo with similar features than spend 1 lakh+ on a status symbol.
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Amit S.
Make in India is working! Most of these affordable 5G phones are manufactured locally. Xiaomi and Samsung factories in UP/TN creating jobs while giving us good products. Hope the govt continues PLI scheme for electronics manufacturing 🤞
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Neha T.
The 500% growth in sub-10k segment is mind-blowing! But telcos need to improve 5G coverage in tier-2/3 cities. My POCO phone shows 5G icon but speeds are barely better than 4G in my hometown. Infrastructure must catch up with device penetration.
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Sanjay P.
As a tech enthusiast, I'm excited about AI integration in premium phones but worried about privacy. These companies collect too much data. Govt should bring stronger data protection laws before AI becomes mainstream in smartphones.
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Kavita R.
Interesting how Vivo beat Samsung in 5G market share. Chinese brands understand Indian consumers better - giving big batteries, good cameras at lower prices. But I hope Indian brands like Micromax can make a comeback in this segment too.

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Tags:
5G Smartphones India Smartphone Market Vivo Apple CMR Report Affordable Smartphones