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Key Points

Adani Agri Fresh has announced a significant price increase for apple procurement in Himachal Pradesh. The company raised its rates to ₹90 per kg for top-quality apples, which is 12.5% higher than last year's prices. This move has prompted other market players to revise their rate lists as well. The initiative aims to ensure farmers receive fair value for their produce in a state where apples contribute over ₹5,500 crore annually to the economy.

Key Points: Adani Agri Fresh Offers 12.5% Higher Apple Price for Himachal Farmers

  • Revised price now ₹90/kg for highest quality apples, up from ₹85 announced earlier
  • Large, medium, small grade apples get ₹10 more than last year
  • Company handles 8% of Himachal's 5.5 lakh metric tonne apple production
  • New digital mandi initiative expected to further increase market share
2 min read

Adani Agri Fresh offers 12.5% higher apple procurement price for Himachal farmers

Adani Agri Fresh increases apple procurement price to ₹90/kg, offering 12.5% more than last year to benefit Himachal Pradesh farmers during harvest season.

"We review and revise our prices from time to time, keeping local conditions in mind, so that farmers continue to receive fair value for their produce. - Adani Agri Fresh"

Shimla, August 27

In a move set to benefit apple growers in Himachal Pradesh, Adani Agri Fresh Ltd has announced higher procurement prices for this year's apple season, offering 12.5% more than last year.

In a press statement, the company said, "Reaffirming our commitment to the farmers of Himachal Pradesh, we have decided to offer better rates this season. Our initial rate for the highest-quality apples, announced on August 24 at ₹85 per kg, has now been increased by ₹5 to ₹90 per kg in the interest of farmers' welfare."

Following Adani's announcement, other market players have also begun revising their rate lists. Procurement at the company's collection centres, scheduled to start today, will now commence at the revised price. For large, medium, and small (LMS) grade apples, this price is ₹10 higher than last year's.

The company added, "We review and revise our prices from time to time, keeping local conditions in mind, so that farmers continue to receive fair value for their produce."

Himachal Pradesh has around 11 lakh hectares of cultivable land, of which nearly 2 lakh hectares are under fruit cultivation. More than 1 lakh hectares are dedicated to apple orchards -- accounting for about 50% of the state's total fruit-growing area. The hill state produces about 5.5 lakh metric tonnes of apples annually, contributing over ₹5,500 crore to its economy.

Adani Agri Fresh currently handles about 8% of this production, and its share is expected to grow further with the rollout of its new digital mandi initiative.

- ANI

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Reader Comments

P
Priya S
Hope this sets a trend and other companies follow suit. Farmers deserve better returns for their produce. The 12.5% increase is significant when you consider the rising input costs.
A
Aman W
While the price increase is welcome, I hope Adani ensures timely payments to farmers. Many companies announce good rates but delay payments for months. That defeats the purpose.
S
Sarah B
As someone who loves Himachal apples, I'm happy to see farmers getting better prices. Quality produce deserves quality compensation. Hope this benefits the small farmers the most.
V
Vikram M
The digital mandi initiative mentioned could be a game-changer. If it reduces middlemen and connects farmers directly to markets, that's even better than price increases alone.
N
Nisha Z
My uncle is an apple farmer in Shimla. He's been struggling with rising costs and unpredictable weather. Such initiatives give hope to the farming community. 🙏

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