Key Points

Amid global trade uncertainties, 87% of Indian businesses are now focusing on domestic markets to ensure stability. The HSBC Global Trade Pulse Survey reveals that many firms are reassessing their strategies, with a significant portion exercising caution in expansion. Companies are also exploring new markets and mergers to navigate risks effectively. This shift highlights the adaptive nature of Indian enterprises in the evolving global trade landscape.

Key Points: Indian Firms Shift to Domestic Markets Amid Global Uncertainty

  • 87% of firms pivot to domestic focus
  • 80% exercise caution in expansion due to uncertainties
  • 91% entering new markets less affected by disruptions
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87 pc of Indian firms shift focus to domestic markets amid global uncertainties

87% of Indian firms focus on domestic clients, reshaping strategies to navigate global trade uncertainties.

"Indian businesses are demonstrating remarkable resilience and adaptability. - Runa Baksi, HSBC India"

New Delhi, May 29

Amid global uncertainties, Indian businesses are rethinking their trade strategies to adapt to evolving market dynamics, with 87 per cent of firms pivoting their focus toward domestic clients, prioritising local customer needs to ensure stability, a new HSBC Global report said on Thursday.

About 76 per cent of Indian firms are reassessing their long-term business strategies in response to changes in trade policies, while 80 per cent report exercising greater caution in expansion and investment decisions due to trade-related uncertainties, according to the 'HSBC Global Trade Pulse Survey'.

It examined the business strategies and sentiments of 5,750 international companies in 13 global markets, including 250 firms from India, in relation to tariffs and trade.

“Indian businesses are demonstrating remarkable resilience and adaptability in the face of global trade uncertainties. The findings highlight a pivotal shift, with Indian firms recalibrating their focus toward domestic markets and actively exploring new regions to mitigate risks and seize emerging opportunities,” said Runa Baksi, Head of Global Trade Solutions, HSBC India.

This dual approach underscores the agility of Indian enterprises in navigating complex trade dynamics while maintaining an optimistic outlook on growth, Baksi added.

In light of the current trade dynamics, businesses are adopting various strategies to navigate uncertainties.

A significant 91 per cent of Indian firms are focusing on entering new markets, particularly in regions less affected by trade disruptions, while 87 per cent are shifting their attention to domestic markets, prioritizing local customers, and minimising international exposure.

Additionally, 82 per cent are choosing to exit high-risk markets impacted by trade uncertainty, and 87 per cent are exploring mergers and acquisitions to bolster their market position or strengthen supply chains through strategic partnerships.

The survey also shows 83 per cent of Indian firms (73 per cent global average) anticipate a substantial rise in cost in the next six months due to trade uncertainties, with 51 per cent of these firms being concerned by the escalating expenses driven by tariffs and other trade-related factors.

To address these challenges, 42 per cent of Indian companies have already adjusted their prices to account for higher costs, while 48 per cent are planning similar measures.

Additionally, 45 per cent of Asian firms have increased their inventory levels to mitigate supply chain disruptions, with another 48 per cent of Indian firms intending to follow suit, said the report.

- IANS

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Reader Comments

P
Priya K.
This is actually good news for our economy! Focusing on domestic markets will create more jobs here and reduce dependency on foreign trade. Atmanirbhar Bharat in action 🇮🇳
R
Rahul S.
While domestic focus is good, we shouldn't completely ignore global markets. Indian products have great potential abroad. Maybe companies can find a better balance?
A
Amit P.
As someone working in exports, this shift is worrying. Many small businesses depend on foreign trade. Government should provide more support to these sectors during transition period.
S
Sunita M.
Finally companies are realizing the purchasing power of Indian consumers! Our middle class is growing fast. Make good products and we will buy them. No need to always look west 👏
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Vikram J.
This is just temporary adjustment. Once global situation stabilizes, smart companies will expand abroad again. India can't grow just on domestic consumption alone in long run.
N
Neha T.
Hope this means better after-sales service and customer care from companies! Often Indian firms treat local customers as second-class compared to foreign clients. Time to change that mindset.

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