Diamond Resorts Signs Lee Ann Womack as Newest Diamond Celebrity Ambassador
(1 month ago)
LAS VEGAS: Diamond Resorts, a global leader in the hospitality and vacation ownership industries, is excited to announce a sponsorship agreement with country music singer and songwriter Lee Ann Womack.
Womack, whose single "I Hope You Dance," reached No. 1 on the Billboard Country Chart and Top 15 of the Billboard Hot 100, will perform her first show with Diamond Resorts tonight, April 16, 2018 at Oceanaire Resort in Virginia Beach, Virginia. Invited Diamond Resorts members will have an exclusive opportunity to meet the star and then enjoy a private, acoustic performance to hear new music off her latest album, "The Lonely, The Lonesome & The Gone," released in October 2017.
The new album is a personal, arresting and stunning song-cycle that cements her as "one of country music's finest voices," according to NPR Music. Produced by her husband, Frank Liddell, and mostly co-written by Womack, the album mixes the country, soul, gospel and blues of her native East Texas.
"We are excited to have Lee Ann join our Diamond Resorts family, and can't wait for her to perform for our members as part of our Diamond Live concert series," said Mike Flaskey, Chief Executive Officer of Diamond Resorts. "We are constantly searching for ways to expand Diamond Live and our Events of a Lifetime experiential vacation program. Lee Ann has a unique musical style that appeals to multiple generations and interests, and we know her events will be popular with our members."
Womack will perform additional shows for Diamond Resorts members throughout the year as part of Diamond Live. Unique and exclusive to Diamond, the concert series is part of Diamond's Events of a Lifetime experiential vacation program, which featured more than 3,000 special events in 2017.
The 2018 Diamond Live schedule is expected to include more than 100 live event experiences - nearly double the amount held in 2017. In addition to Womack, the 2018 lineup includes multiple performances by numerous world-class music artists, including Lee Brice, Colt Ford and Jana Kramer, along with live cooking and comedy events.
"I'm thrilled and looking forward to these acoustic performances with Diamond Resorts members," said Womack. "It's truly a unique experience to share songs and stories with music fans in such an intimate environment, something very special to me."
Womack will represent Diamond alongside a roster of high-profile celebrities, including Brice, Kramer and Ford, along with baseball Hall of Famers Reggie Jackson and Gaylord Perry, and LPGA professional Brittany Lincicome.