Harlem Globetrotters Names Tum-E Yummies As The Official Juice Drink
ATLANTA: The Harlem Globetrotters and Tum-E Yummies fruit-flavored water drinks today announced a partnership that will make Tum-E Yummies the Official Juice Drink of the Harlem Globetrotters.As part of the partnership, Tum-E Yummies will also become the presenting sponsor of the Globetrotters' popular pre-game Magic Pass, an interactive event that enables families to meet the players, get autographs and learn basketball tricks and skills. Tum-E Yummies will also become the title sponsor of the Globetrotters Experience summer theme park tour that is set to visit Cedar Fair parks across the U.S. from May through July.
The brand joins the Globetrotters family of sponsors that also includes Entenmann's Donuts, Ticket Galaxy and Baden Sports, as well as the official charity of the Globetrotters, the American Red Cross.
"We're thrilled to partner with a brand like Tum-E Yummies and its parent, The Coca-Cola Company, which both share so many of the same values that we do," said Howard Smith, president of Harlem Globetrotters International. "Each of our brands aspires to delight people in many different situations, and we look forward to partnering with them inside, as well as outside, of the arena."
"The Harlem Globetrotters is synonymous with family fun and moments of happiness for people of all ages, which makes this a perfect partnership for Tum-e Yummies," said Erin Kelly, VP Marketing, Tum-E Yummies, Coca-Cola North America. "We're proud to be a part of their team, and we hope their fans love our whimsical new look, highlighting our fun flavors. We believe they'll fit the joyful vibe the Harlem Globetrotters inspire with their audiences."
Along with the title sponsorship of Magic Pass and the Globetrotters Experience summer theme park tour, Tum-E Yummies will also have the ability to sample product at select venues during the Globetrotters 2018 schedule, and the brand will also receive prominently visible in-game signage.