• Tuesday, 26 March 2019

Shark Breaks the Barriers of Total-Home Cleaning with New Cordless Vacuum and Steam Mop Product Expansion Into China

NEEDHAM, Mass: Shark, a leader in floor care innovation in the United States, is pushing boundaries again by expanding into China in April 2018 with partner company JoYoung.

Shark will be offering its cutting-edge floor-cleaning products in the China market: the Shark IONFlex 2X DuoClean Cordless Ultra-Light Vacuum and Shark Genius Steam Pocket Mop. According to data from market research company the NPD Group, Shark is currently the top selling upright vacuum manufacturer in the United States (NPD dollar sales, 1/17-12/17) and a leading manufacturer of cordless vacuums and steam mops.

"What differentiates us from other manufacturers is our consumer-focused approach," said Mark Rosenzweig, CEO of SharkNinja. "Thousands of hours of research have helped us understand the pain points and evolving needs of our consumers and driven us to develop groundbreaking, best-in-class products."

The Shark IONFlex 2X DuoClean Cordless Ultra-Light Vacuum utilizes Shark's DuoClean technology to allow two different brushrolls to work together for Triple Particle Cleaning on carpets and hard floors. One brushroll is a deep-cleaning bristle brush, the other is a soft brushroll designed to directly engage the floor and pull in large, small and stuck-on particles.

The free-standing Shark IONFlex 2X DuoClean Cordless Ultra-Light Vacuum can be stored at the customer's convenience, while the two removable batteries can be charged anywhere and at any time. In addition, the vacuum's MultiFlex option bends for flexible reach while cleaning under furniture, allowing amazing convenience and flexibility.

"Suction alone is not enough to get great cleaning," said Rosenzweig. "You also need to engage with the different floor surfaces in your home, in the right way. For carpets, you need bristles to agitate the carpet fibers. For hard floors, you need direct engagement for fine, stuck-on dust. Customers no longer need to adjust their lives to a vacuum; Shark vacuums are built for the individual lifestyles of our customers."

The Genius Steam Pocket Mop incorporates a two-sided mop head plus a host of smart innovations. The steam mop is designed to pick up tough grime and engineered to lift, pull and trap dirt. Without the need to push around water like a traditional mop and bucket, the Shark Genius steam mop provides a quick dry.


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Shark Breaks the Barriers of Total-Home Cleaning with New Cordless Vacuum and Steam Mop Product Expansion Into China



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