Dale Talde and JNTO Showcase Hidden Destinations in Japan
NEW YORK: On March 13, Japan National Tourism Organization (JNTO) New York Office with Chef Dale Talde celebrated the successful conclusion of a digital campaign promoting travel to Japan's lesser known regions that are rich with travel offerings.The campaign, which launched in November 2017, consisted of three videos featuring Talde cooking his original recipes using ingredients native to the Miyazaki, Kochi and Shizuoka regions of Japan. Viewers voted for their favorite recipe for a chance to win round-trip airfare to Japan. The winning recipe, "Wagyu Beef Skewers," received over 29,000 votes.
The celebration was held at Talde's popular rooftop bar and lounge The Crown, where guests enjoyed Talde's own take on Japanese food, including the three original recipes he created, as well as his demonstration of green tea flavored kakigori, Japanese shaved ice. The event highlighted various activities visitors can enjoy in the three regions where the recipes' ingredients came from, such as canoeing in Takachiho Gorge in Miyazaki, attending the Yosakoi Festival in Kochi, and tea leaf picking in Shizuoka.
Talde spoke about the welcoming atmospheres he felt when he visited Japan and noted that "When you go to a market in Japan, you feel the heartbeat of people. They will want to help you and the language barrier dissipates with their spirit of hospitality." Asked about his inspiration for his original recipes, Talde shared that "the philosophy of Japanese culinary culture encourages me to cherish what I value while allowing me to pursue new possibility for unique creations."
The collaboration between JNTO and Talde supports a larger effort to promote lesser-known areas of Japan, spearheaded by "Enjoy my Japan," a global-scale campaign that seeks to entice travelers to visit Japan beyond its gateway cities. As the countdown for the Tokyo 2020 Olympic and Paralympic Games begins, JNTO further strengthens its effort to attract and welcome travelers from around the world for endless discovery in Japan.