Hailee Steinfeld And Kellogg's Ring In National Cereal Day With Epic Celebration
BATTLE CREEK, Mich: Liquid nitrogen Froot Loops cheesecake bites. Cocoa Krispies cocktails. Special K falafel sliders. Unicorn Cereal cotton candy bowls. Those were just a few of the Insta-worthy creations on the menu last night at the first-ever cereal bash to ring in National Cereal Day.
During the event, partygoers were able to feast on exciting cereal-themed creations - including cereal bites, cocktails and a liquid nitrogen cereal bar - for more than three hours before dancing the night away to a performance by Hailee Steinfeld and a cereal-themed New Year's-style countdown at midnight.
To celebrate the occasion, Kellogg's NYC Cafe - the largest cereal cafe in the country - was transformed overnight into National Cereal Day headquarters. The party included mixes by DJ Flipside, larger-than-life cereal boxes suspended from the ceiling, a photo booth with cereal-themed party favors, colorful confetti and a giant disco "bowl" which lit up at the stroke of midnight.
"It's about time cereal had its own holiday!" said Hailee Steinfeld. "I had no idea there were so many ways to play with and imagine cereal differently, these special Kellogg's DIY recipes are delicious! I love a good classic bowl with milk, but now I have some fun ideas to spice up my cereal routine!"
The event kicked off a two-day celebration that continues today.
"Kellogg's NYC Cafe continues to spark creativity by encouraging people to reimagine what a bowl of cereal can be -- and even the bowl is optional," said Aleta Chase, Kellogg's Marketing Director. "It made sense to celebrate this modern, inventive approach to how we think of food on National Cereal Day."
Those who can't make it to Kellogg's NYC Cafe to celebrate National Cereal Day can jump in on the fun at home by re-creating some of the featured recipes (available at www.kelloggsnyc.com) or by sharing some of their own combinations on social media using #NationalCerealDay! Menu items include:
•Ham and Kellogg's Apple Jacks Croquettes
Kellogg's Apple Jacks, Milk, Parmesan Cheese, Ham, Eggs, Shallots
•Kellogg's Rice Krispies Shrimp
Kellogg's Rice Krispies, Shrimp, Sweet Chili Sauce for dipping
Kellogg's Special K, Chickpeas, Fava Beans, English Peas, Mushrooms, Mint, Parsley, Onion, Greek Yogurt, English Cucumber, Slider Buns
•Kellogg's Corn Pops Corn Dog
Classic Hot Dog, Corn Pops Coating, Deli Mustard
•Kellogg's Raisin Bran Bread Pudding
Kellogg's Raisin Bran, Heavy Cream, Eggs, Sugar
•Kellogg's Froot Loops Mini Cupcakes
Kellogg's Froot Loops, Mini Cupcakes, Butter, Powdered Sugar, Milk, Vanilla Extract
Kellogg's Rice Krispies, Treat House 'confetti' Krispie Treat, Yellow Cake Mix - inspired by Hailee Steinfeld
•Strawberries & Champagne Bowl
Kellogg's Special K Original, Strawberry Powder, Pink Champagne Gummies, Pink Chocolate Curls, Strawberry Milk
•The Black Tie Bowl
Kellogg's Cocoa Krispies, Silver Meringue Drops, Gold Confetti and Whipped Cream
Kellogg's Unicorn Cereal, Cotton Candy, Cotton Candy-flavored pop candy
•Loopy Kellogg's Froot Loops Cocktail (or Mocktail!)
Kellogg's Froot Loops- infused soda, Rum (optional)
•Kellogg's Cocoa Krispies Cocktail (or Mocktail!)
Kellogg's Cocoa Krispies, Chocolate Milk, Vanilla Syrup, Vodka (optional)
Kellogg's also partnered with Chef Santiago Gomez to craft several Latin American-inspired recipes. Dishes include:
•Horchata Kellogg's Rice Krispies
Kellogg's Rice Krispies, Horchata Milk, Frozen Pomegranate
•Special K Mexican Chocolate Milk
Kellogg's Special K Original, Mexican Chocolate, Milk, Honey, Pumpkin Seeds, Amaranth, Shaved Coconut, Agave Honey
To try some of the new recipes and for some DIY fun, cereal lovers can head to Kellogg's NYC Cafe today, Wednesday, March 7, from 8:00 a.m. to 6:00 p.m. The first 1,000 attendees who purchase a bowl will receive a free box of cereal.
Kellogg's NYC Cafe is located at 31 E 17th St. in Union Square. For more information on how Kellogg's and Hailee Steinfeld are celebrating National Cereal Day, check out Kellogg's NYC Cafe's Instagram and Facebook, or Hailee Steinfeld's Instagram. All recipes can be found on Kellogg's NYC Cafe website at KelloggsNYC.com/NCD.