International Datacasting Selected by Televisa Radio for New Advanced Network
(4 months ago)
OTTAWA: Novra Technologies Inc. ("Novra") (TSX Venture: NVI) today announced that its wholly owned subsidiary, International Datacasting Corporation ("IDC"), has been selected to provide the next-generation radio network infrastructure for Televisa Radio, a leading broadcaster in Mexico.
The new network, which will distribute digital audio broadcast signals via both satellite and terrestrial "cloud" technology, will be the most advanced system of its type in the country, supporting advanced features such as targeted advertising and custom content insertion for remote stations, time shifting, and encryption as well as sophisticated network control and management.
In addition, it will feature IDC's MISTiQ IP networking technology, enabling transparent switching between broadcast and cloud. Integrated hybrid IP connectivity will eliminate loss of signal due to rain fade, sun outages, and interference that can plague broadcasters and degrade service for audiences.
IDC is working with its longtime partner in Mexico, Grupo Etercom SA de CV, to deliver this turnkey solution.
Alejandro Torre, head of engineering for Televisa Radio, commented, "We selected IDC after a very thorough analysis. We are excited about working with a flexible, secure, next-generation system that seamlessly incorporates cloud technology, the first in Mexico."
Harris Liontas, President and CEO of Novra Group, commented, "Televisa Radio is one of the largest, oldest, and most prestigious networks in the Americas. It is an honor to have been chosen as their technology partner as they upgrade their radio network with new advanced technologies."