America's Favorite Cupcake Franchise Turns 10
(3 months ago)
FORT WORTH, Texas, Feb. 14: Gigi's Cupcakes, best known for its signature "Gigi's Swirl" of icing piled high and an incredible variety of gourmet, over-the-top cupcakes, is celebrating its 10-year anniversary this month, capping a milestone first decade in business as new locations continue to open across the country and solidify Gigi's as America's favorite cupcake franchise.
Founder Gina "Gigi" Butler moved to Nashville in 1994 to pursue a career in country music, but after a decade of cleaning houses and singing in honky tonks, when it was clear that her dreams weren't coming true, she turned her lifelong love of baking into a new business opportunity. With $33 to her name, on February 21st, 2008, she opened the first Gigi's Cupcakes on Broadway, near Nashville's famous Music Row- soon, the line was out the door and Gigi's was the talk of Nashville.
Within two years, Gigi's had grown from a single store to 35. In four years, that number had increased to 60 stores. Today, Gigi's has grown to become one of the most sought-after cupcake and bakery franchises, with nearly 100 locations across 24 states. Utah recently became the 24th and western-most state to have a Gigi's location, marking the brand's continuing expansion.
"It is incredible to see how one small cupcake shop has grown to nearly 100 locations," says Gigi Butler. "I am humbled by the support from our customers across the country and blown away by the rapid expansion of this brand. The future looks very exciting for Gigi's Cupcakes!"
Now with the financial support of a private equity partner, a growing team at the support center headquarters in Fort Worth, and a strong network of vendor relationships, Gigi's is on track to continue its aggressive expansion strategy, with plans to open 15-20 more shops this year, with large markets in the Southeast and Midwest being targeted for expansion. Gigi's signed 10 new agreements in 2017, and currently have eight new stores under construction and set to open by the end of the year.
While the cupcake is the signature treat, Gigi's also offers a diverse menu designed to satisfy a variety of sweet-tooth cravings, such as mini-cupcakes, personal cheesecakes and fresh-baked cookies as well as coffee and tea in many locations. With a rotating menu of seasonal flavors, its signature flavor names are delightfully creative.
"Our seasonal favorites keep our guests looking forward to the changing of the seasons and the return of their favorites," says Judy Renfrow, Gigi's CEO. "We have a roster of rotating cupcake flavors, including gluten-friendly options, alongside our cheesecakes, cookies and cakes, giving anyone with a sweet tooth something that they can love. Americans consume 770 million cupcakes a year, and for Gigi's customers, every day is a reason to celebrate with cupcakes."