• Wednesday, 20 March 2019

Celebrate the Confluence of Music and Entrepreneurship With 'Sounds of Success'

BANGALORE, February 5: Machani Ananda and TAAQademy come together to host an evening dedicated to entrepreneurs and musicians in the city

Machani Ananda, the first-ever curated living space for entrepreneurs will be home to the first TAAQademy music school in South Bengaluru. The launch of TAAQademy (music school by the award winning band, Thermal and a Quarter) at Ananda was marked by a live music event, 'Sounds of Success'.

Machani Ananda is the brainchild of Ravi Machani - a third generation entrepreneur of the Machani Group - one of the oldest and widely respected business conglomerates in South India. Ananda is designed to promote holistic harmony and provide an environment of continuous learning, mentoring and growing to entrepreneurs. Recognizing the influence of music in community building and in the entrepreneurial journey, Machani Ananda will house TAAQademy at its premises. The objective is to encourage more entrepreneurs and their families to pursue music.

'Sounds of Success' was a tribute to entrepreneurship, music and community living. Along with Thermal and a Quarter, the event saw performances by some of the city's leading entrepreneur-musicians Ajit Nambiar, MD and Chairman of BPL and Philipe Haydon, CEO of The Himalaya Drug Company.

Ravi Machani, MD and Chairman of Machani Group, said, "Our partnership TAAQademy is a first-of-its kind initiative, aimed at spreading the deeper message of heritage, culture and music and encourage the rich cultural milieu of South India. Ananda is an endeavour to create a community that everyone can benefit from and contribute to. What better way to create opportunities for personal as well as family enrichment than to have a unique music academy within the community."

"TAAQademy is very close to our hearts. Over the last eight years, we have developed a deep understanding of how music impacts different facets of an individual's life and brings tremendous benefits. Our partnership with Machani Ananda is a first for us - it's great to share our vision with them and bring meaningful and holistic music education to the community. We look forward to introducing the first TAAQademy in the heart of old Bangalore," added Bruce Lee Mani and Rajeev Rajagopal, Founders of TAAQademy.

The role of music in enhancing productivity and creativity, and building empathy, is well-documented. Many accomplished entrepreneurs like Paul Allen, Co-Founder of Microsoft, Steve Wozniak, Co- Founder of Apple, and Roger McNamee, Founder of Silver Lake Partners and Elevation Partners are also active performing musicians. Music is powerful at the level of the social group because it facilitates communication which goes beyond words, enables meanings to be shared, and promotes the development and maintenance of individual, group, cultural and national identities. It helps people get out of their silos, start talking to each other, and realize they share a lot of the same goals. Residents at Ananda will be encouraged to form bands within the community which will help bring them together.

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Celebrate the Confluence of Music and Entrepreneurship With 'Sounds of Success'

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